August 2019

View all on this date written articles further down below.
Those of us in the cannabis industry know that the tools and tactics available to us are limited. When, where, and IF you can advertise comes with a variety of restrictions. The instinct of most cannabis businesses is to invest heavily in social media. They get on Facebook, Instagram, Twitter, and any other platform you can imagine, and then saturate them with content. We’re not saying not to do that, but use social media with this understanding:
Those of us in the cannabis industry know that the tools and tactics available to us are limited. When, where, and IF you can advertise comes with a variety of restrictions. The instinct of most cannabis businesses is to invest heavily in social media. They get on Facebook, Instagram, Twitter, and any other platform you can imagine, and then saturate them with content. We’re not saying not to do that, but use social media with this understanding:
23 Aug 2019

6 Dynamite Techniques to Grow Your Cannabis Business’ Email List

Those of us in the cannabis industry know that the tools and tactics available to us are limited. When, where,…

For cannabis dispensaries, content is the name of the game. You need to have a lot of it, it needs to be consistent, and it needs to be good. Most dispensaries miss the boat by focusing on just a couple specific types of content, for example, Instagram and twitter posts. There’s certainly nothing wrong with a strong social game, but you need variation in your content offerings.
For cannabis dispensaries, content is the name of the game. You need to have a lot of it, it needs to be consistent, and it needs to be good. Most dispensaries miss the boat by focusing on just a couple specific types of content, for example, Instagram and twitter posts. There’s certainly nothing wrong with a strong social game, but you need variation in your content offerings.
12 Aug 2019

Ultimate Cannabis Long-Form Content Ideabook

For cannabis dispensaries, content is the name of the game. You need to have a lot of it, it needs…

Marketing in the cannabis industry faces challenges far beyond any other regulated industry. Liquor? They got it easy. Pharma? We see painfully cheesy medication ads on TV every day! But cannabis - if you’re a successful marketer in the cannabis space, you’re a real cowboy. You think outside the box because you have to! So many traditional tactics are off the table for cannabis marketers, that it’s tough to build a coherent and complete strategy. Not to worry, because we’ve cracked the code.
Marketing in the cannabis industry faces challenges far beyond any other regulated industry. Liquor? They got it easy. Pharma? We see painfully cheesy medication ads on TV every day! But cannabis - if you’re a successful marketer in the cannabis space, you’re a real cowboy. You think outside the box because you have to! So many traditional tactics are off the table for cannabis marketers, that it’s tough to build a coherent and complete strategy. Not to worry, because we’ve cracked the code.
02 Aug 2019

Cannabis Businesses and Inbound Marketing: The PERFECT Fit

Marketing in the cannabis industry faces challenges far beyond any other regulated industry. Liquor? They got it easy. Pharma? We…