cannabis edibles gummy bears

A How-To Guide to Marketing Cannabis Edibles Online

Like any new industry, the early years of legal cannabis were fast-moving and exciting. And as the industry matures, we’re getting a clearer picture of products poised to drive future growth, and cannabis edibles are the front runner. 

From infused beverages and dark chocolates to gummies and mints, edibles are arguably the most diverse and attractive cannabis product category for businesses and consumers. And with COVID-19 and the vape crisis limiting consumer attraction to inhaled marijuana products, we expect to see edibles surge in popularity this year. 

But the methods of effectively marketing cannabis edibles online are different than other product categories, and some risks could limit growth for edibles-focused businesses, from regulatory compliance to increasing competition and consumer concerns.  

Here’s how to use digital marketing to bring awareness to your cannabis edibles brand or dispensary. 
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The Best Cannabis Marketing Agencies

Colorado kicked-off the trend of legal cannabis in 2012, and as of this writing, fourteen states and territories are selling legal weed to happy consumers.  With the 2020 presidential election in view, we’re perched on the precipice of federal cannabis legalization (fingers crossed), and an undetermined number of new cannabis businesses are waiting in the wings.

“Arcview projects the legal marijuana market will hit $20.6 billion in revenue by 2020, up from $5.4 billion in 2015. That’s more than what American’s spent on chocolate last year and nearly double what the US porn industry rakes in annually. In other words, that’s an insane amount of weed.”—Business Insider

With more cannabis businesses, comes a greater need for specialized cannabis marketing.
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cannabis dispensary marketing

A How-To Guide to Dispensary Marketing

An almost step-by-step guide to digital marketing success for cannabis dispensaries.

After years of campaigns, experiments, tests, hard work, and trial and error, we’ve developed a winning approach to driving dispensary success. And despite the apparent challenges (and what you’ve heard), digital marketing is a valuable tool in your cannabis dispensary marketing toolkit. 

 

Why digital marketing for cannabis?

In contrast to radio, television, and print, digital marketing allows cannabis businesses (and marketers) to view data in real-time, and measure ROI for every digital marketing channel. For example, you can see how many people visit your website and get live notifications and reports on how customers 
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