REVOLUTIONIZE Your Cannabis Tradeshow Strategy with One Cheap and Easy Trick
Our clients run the spectrum from dispensaries to cultivators to equipment manufacturers. While trade shows aren’t a good strategy for all of them, they remain a valuable source of business for some of our business to business clients. Because trade shows can be expensive, here at Hybrid we’re always looking for ways to optimize and squeeze as much value as possible out of each event. That’s how we came up with the TRAVELER TRICK. Now what if I told you that for about , you could accomplish three things:You’d pay that money at every trade show, for every top lead. The traveler trick is very simple: coffee “travelers” from Starbucks, physically delivered by you, to your lead’s booth. (A traveler is a 64oz box of coffee, complete with cups, milk, cream, sugar, all in a handy carrying container.) It’s the logistics and planning that make it or break it.
Here’s what you’ll need:
- 1 coffee traveler for each lead’s booth (we’ve done up to 15 in a day, so you’ll need to prioritize your leads based on value beforehand.)
- A collapsible, fabric wagon. You can get them from Costco or Amazon.
- Gift tags with your logo on them (and enough space to hand-write a note.) About the size of a business card is perfect, so just order business cards from VistaPrint or somewhere quick that are blank on one side, your logo on the other. Best to go with a matte finish rather than gloss, it’s a touch easier to write on.
- Colored twine that reflects your brand colors. Yep it’s a detail, but details matter. Get hemp twine to make it a talking point. Etsy has it in every color.
2 WEEKS OUTOrder your gift tags with enough time to make sure they get to you with plenty of wiggle room.
1.5 WEEKS OUTWhen you’re researching who’s going to be there and who you’d like to target, come up with your list of 10-15 ideal customers. These are going to be your traveler targets. Print out the trade show map, and have it noted where each lead’s booth is located.
1 WEEK OUTMake sure all your gift tags are hand-written to each lead, and that your booth number is on them. Try something like this:
To the team at XYZ company, Enjoy some coffee on us! Have a great show- Your friends at YOUR COMPANY Booth #1234