Outcomes-Based Branding and Marketing for the Cannabis Industry
Discover the strategies driving growth in the cannabis and hemp beverage industry from the leaders shaping its future.
The cannabis and hemp beverage market is booming, but what are the business models behind its success? Join us for a deep conversation with the founders and C-suite leaders of some of the industry’s most impactful brands as they share their insights on what it takes to succeed in this rapidly evolving space.
Jake is the co-founder and CEO of Cann, a California-based cannabis-infused beverage company creating micro-dosed social drinks with all-natural ingredients. Before Cann, Jake worked in private equity at Bain Capital, evaluating consumer investment opportunities, and at Bain & Company, advising on strategy in tech, healthcare, and finance. His career began as an investment banking analyst at Allen & Company. Jake holds a B.S. from Duke University and an M.B.A. from Stanford. Passionate about cannabis’ potential to replace alcohol and prescription drug misuse, Jake has made several venture investments in the space.
With a career rooted in corporate strategy and business development for global professional services firms like WPP and Omnicom, Benjamin brings a wealth of experience in building and scaling brands. As the CEO of Fable Libations, he’s focused on creating alcohol-alternative botanical cocktails that are redefining the beverage industry.
Joel is a persistent and passionate problem solver with over ten years of experience in the beverage industry. A founding member of the nationally distributed CPG brand MALK Organics, he has a proven track record in brand building and creative strategies that drive growth.
Erik is a Colorado native with over 14 years of experience in the cannabis industry. As the co-founder and Executive Chairman of Keef Brands, Erik has played a crucial role in expanding the cannabis beverage market. He is also a founding board member of the American Trade Association for Cannabis and Hemp, advocating for the legal trade of cannabis and hemp-based products.
Jen Lamboy is Hybrid’s visionary Director of Strategy, guiding cannabis brands through the marketing maze with over a decade of industry expertise.
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