WHAT WE DO
Instead, , starting with your cannabis business goals, then crafting a detailed, step-by-step strategy to meet them, complete with KPIs, benchmarks, and transparent reporting on progress.
Here’s a closer look at our process.
Hybrid isn’t a massive agency that has hundreds of clients, and we don’t want to be. We curate our partners carefully; we only work with people that we like, and that like us. It makes for a more enjoyable and more successful experience for everyone. That means that when we’re interested in bringing a new client onboard, they’ll meet our team from the CEO to the creative director. You’ll get to know us, we’ll get to know you. We have to choose each other if we’re going to work together.
Our discovery stage is the most critical step to our process. We dig deep to gain a complete understanding of your business and its operations. Most importantly, we learn about your short and long term business goals. What does success look like? Where would you like to see your business in 1 year? 5 years? We also learn the competitive landscape, researching your sector and your competitors. Some call this a SWOT analysis on steroids. We think of it more like an interesting conversation with a new friend.
READOUT / VALIDATE
In the validation stage, we review our understanding of the discovery stage. We want to make sure we haven’t missed anything critical, and we’re clear on your goals. It sounds simple, and it can be, but it’s also a good way to make sure nothing has been missed. Not everyone speaks the same language, and we need to make sure we’ve heard you properly.
We know each other, we know your business, we know your goals, we know your strengths and weaknesses, and we know your competitors. It’s time for us to spend some time locked in a dimly lit room coming up with a plan. Our strategists have extensive experience in the cannabis industry, and this is when they put their thinking caps on. They’ll pick and choose the right tactics, tools, and timing, creating the road map that will get you from point A (becoming a client with Hybrid) to point B (achieving and exceeding your business goals). What might that strategy include? Here’s our list of: sh*t we’re good at
When we’ve got the plan nailed down and have buy-in from everybody, it’s time to pull the trigger. Our involvement in the execution of the marketing plan varies from client to client. For some, it’s a shared responsibility, with us taking part of the workload and the client taking the rest. Others prefer to hand off everything to us, and have us run their marketing operations entirely. We’re cool with that.
We’re a Databox Platinum partner, which tells you that reporting is extremely important to us. We want to know how we’re doing, of course, but we also want to provide full-transparency so that our clients can track progress as well. Our reporting options vary depending on your needs. We can provide everything from basic “scorecard” reports delivered daily, to deep-dive reports delivered monthly.
There is always room for optimization. In marketing speak, that means there is always improvements that can be made. Rather than a step in our process, optimization is a continuous status once we’ve kicked off a marketing plan. We are checking the analytics daily, always looking for ways to improve performance, lower costs, and speed up results. If things aren’t working the way we planned, we never hesitate to change tactics when necessary, dropping low performing activities and shifting resources to high performers.