Concerts, weed, and food: 3 ways to make a difference in your community and your business

that 'i-love-this-song' kinda high...

50 free concerts were held at the Levitt Pavilion in Denver this summer, in addition to ticketed shows featuring the Third Eye Blind and Jimmy Eat World.

The community gigs were organized by the Levitt Pavilion Foundation, a non-profit that built the $4.8 million outdoor amphitheater in 2016 with the help of city bonds and charitable donations. Read more

UNDER THE INFLUENCE: WHY CANNABIS INFLUENCERS ARE THE ANSWER TO YOUR MARKETING QUESTION

Mike Tyson is a heavy-hitter. The former heavyweight champion revealed in August that he smokes $40,000 of weed every month at his future cannabis resort, Tyson Ranch.

The story came up in an episode of Hotboxin’ with Mike Tyson, a podcast where “Iron” Mike sits down for a “performance-enhanced” conversation with celebrities, athletes and luminaries. Details on Tyson’s colossal cannabis consumption scored him a ton of earned media, with multiple news outlets and social media channels covering the story.

So what does this story teach us?

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8 simple steps to a winning giveaway in the cannabis industry

If you have an ancillary cannabis business selling products or services to Canadian cannabis Licensed Producers, you’ve probably already recognized that the most difficult part of closing a sale is simply getting in contact with the decision makers. Thankfully, I’ve figured out a trick that works to get your email in the inbox of the exact person you need to talk to. I used this technique as a starting touch-point that generated hundreds of thousands of dollars in sales over a 1-year period. 

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6 Dynamite Techniques to Grow Your Cannabis Business’ Email List

Those of us in the cannabis industry know that the tools and tactics available to us are limited. When, where, and IF you can advertise comes with a variety of restrictions. The instinct of most cannabis businesses is to invest heavily in social media. They get on Facebook, Instagram, Twitter, and any other platform you can imagine, and then saturate them with content. We’re not saying not to do that, but use social media with this understanding:

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Ultimate Cannabis Long-Form Content Ideabook

For cannabis dispensaries, content is the name of the game. You need to have a lot of it, it needs to be consistent, and it needs to be good. Most dispensaries miss the boat by focusing on just a couple specific types of content, for example, Instagram and twitter posts. There’s certainly nothing wrong with a strong social game, but you need variation in your content offerings.

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Cannabis Businesses and Inbound Marketing: The PERFECT Fit

Marketing in the cannabis industry faces challenges far beyond any other regulated industry. Liquor? They got it easy. Pharma? We see painfully cheesy medication ads on TV every day! But cannabis – if you’re a successful marketer in the cannabis space, you’re a real cowboy. You think outside the box because you have to! So many traditional tactics are off the table for cannabis marketers, that it’s tough to build a coherent and complete strategy. Not to worry, because we’ve cracked the code.

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The Ultimate Sales Hunter Trick to target Canadian Cannabis Licensed Producers

If you have an ancillary cannabis business selling products or services to Canadian cannabis Licensed Producers, you’ve probably already recognized that the most difficult part of closing a sale is simply getting in contact with the decision makers. Thankfully, I’ve figured out a trick that works to get your email in the inbox of the exact person you need to talk to. I used this technique as a starting touch-point that generated hundreds of thousands of dollars in sales over a 1-year period. 

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REVOLUTIONIZE Your Cannabis Tradeshow Strategy with One Cheap and Easy Trick

Our clients run the spectrum from dispensaries to cultivators to equipment manufacturers.

 While trade shows aren’t a good strategy for all of them, they remain a valuable source of business for some of our business to business clients. Because trade shows can be expensive, here at Hybrid we’re always looking for ways to optimize and squeeze as much value as possible out of each event. 

That’s how we came up with the TRAVELER TRICK.  

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