Like any new industry, the early years of legal cannabis were fast-moving and exciting. And as the industry matures, we’re getting a clearer picture of products poised to drive future growth, and cannabis edibles are the front runner.
From infused beverages and dark chocolates to gummies and mints, edibles are arguably the most diverse and attractive cannabis product category for businesses and consumers. And with COVID-19 and the vape crisis limiting consumer attraction to inhaled marijuana products, we expect to see edibles surge in popularity this year.
But the methods of effectively marketing cannabis edibles online are different than other product categories, and some risks could limit growth for edibles-focused businesses, from regulatory compliance to increasing competition and consumer concerns.
Here’s how to use digital marketing to bring awareness to your cannabis edibles brand or dispensary.