19 Mar 2020
Uncategorized Permalink

Protecting your Cannabis Dispensary during the Coronavirus Outbreak

March 19, 2020
Amidst the coronavirus outbreak, cannabis dispensaries across the US are posting record sales numbers. Many people are stocking up on what they consider to be the essentials. While we are always excited when our clients see increased sales, we need to emphasize the following:

 

Do not trade a short-term jump in revenue for the long-term damage you can do to your customers, employees, and community by continuing to operate your business as usual. It is NOT business as usual for most Americans right now, and precautions need to be taken by dispensaries that are continuing to operate. 

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09 Mar 2020
Uncategorized Permalink

5 Revenue-Driving Essentials for Every Cannabis Dispensary Website

March 9, 2020

A cannabis dispensary website needs to drive revenue.

We’ve seen it many times: a cannabis dispensary that has a gorgeous store in a perfect location, but a single-scroller landing page for a website. NO. A website should be more than just a page with your store’s address. It should drive revenue; it should make you money. In fact, in a saturated market, a revenue-focused website can be the difference between your businesses survival or failure. Here’s five elements that every cannabis dispensary website needs to have to drive revenue.

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29 Jan 2020
Marketing Permalink

The CRITICAL Reason That Every Cannabis Business NEEDS A Merchandise Line

January 29, 2020

Branded merchandise is the key to turning budtenders into brand ambassadors.

Regardless of what side of the cannabis industry you’re on, developing branded merchandise is critical. Why? Because in a saturated and competitive marketplace, merch is often the difference between success and failure. And while T-shirts and hats are perfect giveaways that make customers walking billboards, that’s not what makes merchandise critical. Like everything else in cannabis, it comes down to the budtenders. Here’s why:

Budtenders are the lynchpin of the cannabis industry.

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22 Oct 2019
Marketing Permalink

Concerts, weed, and food: 3 ways to make a difference in your community and your business

October 22, 2019

that 'i-love-this-song' kinda high...

50 free concerts were held at the Levitt Pavilion in Denver this summer, in addition to ticketed shows featuring the Third Eye Blind and Jimmy Eat World.

The community gigs were organized by the Levitt Pavilion Foundation, a non-profit that built the $4.8 million outdoor amphitheater in 2016 with the help of city bonds and charitable donations. Read more

02 Oct 2019
Marketing Permalink
Mike Tyson is a heavy-hitter. The former heavyweight champion revealed in August that he smokes $40,000 of weed every month at his future cannabis resort, Tyson Ranch. The story came up in an episode of Hotboxin’ with Mike Tyson, a podcast where “Iron” Mike sits down for a “performance-enhanced” conversation with celebrities, athletes and luminaries. Details on Tyson’s colossal cannabis consumption scored him a ton of earned media, with multiple news outlets and social media channels covering the story. So what does this story teach us?

UNDER THE INFLUENCE: WHY CANNABIS INFLUENCERS ARE THE ANSWER TO YOUR MARKETING QUESTION

October 2, 2019

Mike Tyson is a heavy-hitter. The former heavyweight champion revealed in August that he smokes $40,000 of weed every month at his future cannabis resort, Tyson Ranch.

The story came up in an episode of Hotboxin’ with Mike Tyson, a podcast where “Iron” Mike sits down for a “performance-enhanced” conversation with celebrities, athletes and luminaries. Details on Tyson’s colossal cannabis consumption scored him a ton of earned media, with multiple news outlets and social media channels covering the story.

So what does this story teach us?

Read more

18 Sep 2019
Marketing No Comments Permalink
If you have an ancillary cannabis business selling products or services to Canadian cannabis Licensed Producers, you’ve probably already recognized that the most difficult part of closing a sale is simply getting in contact with the decision makers. Thankfully, I’ve figured out a trick that works to get your email in the inbox of the exact person you need to talk to. I used this technique as a starting touch-point that generated hundreds of thousands of dollars in sales over a 1-year period. 

8 simple steps to a winning giveaway in the cannabis industry

September 18, 2019 No Comments

If you have an ancillary cannabis business selling products or services to Canadian cannabis Licensed Producers, you’ve probably already recognized that the most difficult part of closing a sale is simply getting in contact with the decision makers. Thankfully, I’ve figured out a trick that works to get your email in the inbox of the exact person you need to talk to. I used this technique as a starting touch-point that generated hundreds of thousands of dollars in sales over a 1-year period. 

Read more

23 Aug 2019
Marketing No Comments Permalink
Those of us in the cannabis industry know that the tools and tactics available to us are limited. When, where, and IF you can advertise comes with a variety of restrictions. The instinct of most cannabis businesses is to invest heavily in social media. They get on Facebook, Instagram, Twitter, and any other platform you can imagine, and then saturate them with content. We’re not saying not to do that, but use social media with this understanding:

6 Dynamite Techniques to Grow Your Cannabis Business’ Email List

August 23, 2019 No Comments

Those of us in the cannabis industry know that the tools and tactics available to us are limited. When, where, and IF you can advertise comes with a variety of restrictions. The instinct of most cannabis businesses is to invest heavily in social media. They get on Facebook, Instagram, Twitter, and any other platform you can imagine, and then saturate them with content. We’re not saying not to do that, but use social media with this understanding:

Read more

12 Aug 2019
Marketing No Comments Permalink
For cannabis dispensaries, content is the name of the game. You need to have a lot of it, it needs to be consistent, and it needs to be good. Most dispensaries miss the boat by focusing on just a couple specific types of content, for example, Instagram and twitter posts. There’s certainly nothing wrong with a strong social game, but you need variation in your content offerings.

Ultimate Cannabis Long-Form Content Ideabook

August 12, 2019 No Comments

For cannabis dispensaries, content is the name of the game. You need to have a lot of it, it needs to be consistent, and it needs to be good. Most dispensaries miss the boat by focusing on just a couple specific types of content, for example, Instagram and twitter posts. There’s certainly nothing wrong with a strong social game, but you need variation in your content offerings.

Read more