Outcomes-Based Branding and Marketing for the Cannabis Industry

Under the Influence: Using Influencers to Drive Cannabis Brand Success

Use the power of influencer marketing to overcome social media challenges and grow your cannabis brand.

Webinar: July 31st, 2024 at 11 AM MT

We all know that cannabis brands face intense social media marketing challenges. Our webinar will show you how to leverage influencers to overcome the obvious hurdles, increase awareness, build community, and drive sales.

Join Hi-Curious Founder and CEO Lauren Mundell, Hybrid Marketing Co. Director of Strategy Jen Lamboy, Hybrid Marketing Co. Director of Content Aaron Rosenbluth, and Hybrid Marketing Co. Social Media Manager SJ Gingras to hear insights and strategies to help you succeed in the volatile world of cannabis social media marketing with influencers.

Here’s what you’ll learn:

  • The challenges cannabis brands face in social media marketing.
  • The benefits of using influencers to increase awareness, build community, and drive loyalty and sales.
  • How to identify and work with influencers successfully.
  • The ethical implications and considerations for using “AI Influencers” in cannabis marketing.
  • And more!

About Our Speakers:

Lauren Mundell, Founder and CEO of Hi-Curious

After almost 20 years in NY public relations at two top agencies working on Fortune 100 brands, Lauren Mundell left corporate PR in late 2018 to become a cannabis entrepreneur. With years of experience as a CPG wellness marketer working with brands like Weight Watchers, PepsiCo, Splenda, Avocados From Mexico, Advil, and Centrum, her current mission is to normalize cannabis as a wellness supplement. At Hi-Curious, she reaches new and established cannabis consumers through influencer and content creator marketing, furthering the normalization and destigmatization of the plant for wellness.

Learn more at https://www.hi-curious.com/. 

Jen Lamboy, Director of Strategy at Hybrid Marketing Co.

Jen Lamboy is Hybrid’s visionary Director of Strategy, guiding cannabis brands through the marketing maze with over a decade of industry expertise.

Aaron Rosenbluth, Director of Content at Hybrid Marketing Co.

Aaron Rosenbluth brings his creative insight as Hybrid’s Director of Content, crafting narratives that cut through the noise without tanking your social accounts.

SJ Gingras, Social Media Manager at Hybrid Marketing Co.

SJ Gingras, our Social Media Manager, transforms ideas into visually stunning content to engage, convert, and drive long-term customer loyalty.

Hosted by Hybrid Marketing Co.

About Hybrid Marketing Co:

At Hybrid Marketing Co, we’re not just another marketing agency. Since our inception, we’ve been at the forefront of marketing innovation for the cannabis industry. Our approach is data-driven and results-oriented, focusing on crafting strategies that deliver tangible, measurable outcomes. Our team is passionate about pushing boundaries and redefining what’s possible in cannabis marketing.

Learn more at hybridmarketingco.com.