Branded merchandise is essential no matter what side of the cannabis industry you’re on.
Why? Because in a saturated and competitive marketplace, merch can mean the difference between success and failure. Hear us out.
You can’t give away cannabis products in most markets (it’s a compliance violation). But you can almost always give away branded merchandise through social media, email campaigns, or in-store contests (and more).
Still, the only way people will buy and wear your merch is if it’s thoughtfully designed – that’s the distinction between giveaway swag and merch and apparel with value.
Here’s our marker for a successful cannabis apparel line:
it’s a piece of clothing you’d wear even if you weren’t familiar with the featured brand or business. Your merch and apparel need to be more than a t-shirt on which your logo is printed.
Cannabis brands and retailers need a steady stream of high-quality photos for websites, social media feeds, email marketing, and even Google My Business pages. You need to stay engaged with customers, and there’s almost no better way than through exceptional photography.
You can look at our work with Colorado-based dispensary heavyweight, Lightshade for an example of expertly executed apparel and merch.
Hybrid can create the designs clients use for merchandise and apparel; we can also manage the entire process, from inception to delivery. We hold an ASI license (Advertising Specialty Industry), which means we can cut out the middleman and get you a superior product at a lower price without any headaches.
Give your cannabis business a boost with expertly designed and crafted merchandise and apparel. Get in touch; let’s do great work together.
