The Problem:
Mission sought to increase dispensary revenue through its two-tier loyalty program (free “Dank Dollars” and paid “High Rollers Club”). While the free tier effectively engaged customers, the paid tier barely broke even before offering premium discounts and merchandise.
Our Solution:
Hybrid Marketing identified that Mission’s existing loyalty software lacked modern segmentation capabilities, sending identical messages to all customers regardless of purchase history, with segmentation limited to regional divisions. Additionally, the platform couldn’t attribute revenue to email, SMS, or push notification campaigns.
We migrated all customer loyalty data to AlpineIQ (AIQ) while preserving earned points and preventing member disruption. Working closely with Mission’s team, we updated their loyalty mobile apps with minimal user impact. The High Rollers Club was redesigned to eliminate substantial upfront costs, making it a profitable membership program.
The Results:
After implementing the new loyalty platform, our team introduced segmented messaging and personalization across email and push communications.
Push notifications generated a 13% attributed revenue increase. The redesigned High Rollers Club launched on AIQ with enhanced customer insights, improved user experience, and immediate profitability.
Within the first month:
(Dates 2/24 - 3/31 against prev period)
Email opens increased by
Click-through rates rose by
Unsubscribe rates dropped by
Overall revenue grew by
Push notifications generated a 13% attributed revenue increase. The redesigned High Rollers Club launched on AIQ with enhanced customer insights, improved user experience, and immediate profitability.
About Hybrid Marketing Co.
Hybrid Marketing Co. thrives at the intersection of creativity and strategy, building brands that don’t just compete—they dominate. From crafting identities that stand out to delivering campaigns that drive measurable results, we turn ambition into success. Whether you’re entering the market or leveling up your presence, Hybrid is your partner in making moves that matter.
Get in touch; let’s do great work together.
