Email strategies that turn one-time customers into repeat buyers and brand advocates.
How can Hybrid help?
Most cannabis brands treat email like a newsletter nobody wants. They send the same “new drop” message to everyone on their list and wonder why people unsubscribe or ignore them completely.
Email marketing for cannabis isn’t about blasting deals to your entire database. It’s about building relationships, timing your messages right, and giving people reasons to keep buying from you instead of your competition.
Common Pain Points
Low list growth: Many brands struggle to collect emails due to in-store limitations, lack of popups, or unclear incentives for sign-up. You’re not growing your audience fast enough to sustain long-term growth.
Poor segmentation: Sending the same message to everyone, regardless of location, preferences, or purchase history, leads to low engagement. Your customers get irrelevant messages and tune out.
No automation in place: Without welcome flows, win-backs, or birthday offers, brands miss out on high-performing, always-on revenue streams. You’re leaving money on the table every day.
Deliverability Issues
Emails hit spam: Cannabis-related terms, missing authentication, or poor sender reputation can tank deliverability and open rates. Your messages never reach the inbox.
Blocked by ESPs: Platforms like Mailchimp or Klaviyo may limit or ban cannabis content, even for legal operators. You’re constantly fighting to find email providers that will work with you.
No SMS fallback: If emails don’t land, there’s often no backup strategy like compliant SMS to recapture attention. You have no backup plan when email fails.
Content & Creative Challenges
Repetitive messaging: “New drops” and “daily deals” can burn out lists if there’s no brand storytelling or content variety to balance it. Your audience gets bored and stops paying attention.
Weak creative: Many emails are visually outdated, poorly formatted, or hard to read on mobile. Your messages look unprofessional compared to other brands in their inbox.
Missing CTAs: Emails lack clear next steps, no product links, order buttons, or loyalty calls, which means fewer conversions. People don’t know what you want them to do.
Performance & ROI
No testing or optimization: Without A/B testing, heatmaps, or analytics reviews, it’s hard to improve performance over time. You’re guessing instead of improving based on data.
Inconsistent sending: Gaps in cadence followed by bursts during sales erode engagement and list health. Your audience never knows when to expect communication from you.
Low visibility into sales impact: Brands often can’t connect email clicks to purchases, especially for in-store or third-party ecomm. You don’t know what’s working and what isn’t.
Our Email Marketing Services
Email Segmentation
We build audience segments based on purchase behavior, location, preferences, and engagement history. Your customers get messages that matter to them, not generic blasts.
Welcome Series
Automated email sequences that introduce new subscribers to your brand and products. First impressions matter, and we make sure yours convert new subscribers into customers.
Win-Back Campaigns
Re-engagement campaigns that bring back inactive customers before they’re lost forever. We identify who’s slipping away and give them reasons to come back.
Email Strategy
Complete email marketing strategies that align with your business goals and customer lifecycle. We plan what to send, when to send it, and how to measure success.
AIQ & CRM Setup and Management
Full setup and management of AlpineIQ and other cannabis-specific CRM platforms. We handle the technical setup so your customer data works harder for your business.
Good email marketing doesn't interrupt customers. It gives them what they want, when they want it.
Get in touch. Let’s do great work together.
