Email is a tried and true digital marketing workhorse.
It’s an excellent tool to engage with prospects and customers, tell your brand’s story, and drive immediate action on sales and promotions. And with so many cannabis marketing restrictions, email is a crucial marketing channel to the industry. Your social profiles can be shut down at any moment, with no recourse. But your email list of customers and prospects that have opted-in to receiving communication from you- that’s a valuable asset that is owned by your business alone. Put it to good use!
Meet your email marketing expert, Johnathan McFarlane.
Johnathan has sent thousands of emails to millions of people – he’s perfected the art and science of email marketing. From B2B to B2C, cold emails to nurturing campaigns, promotions to just about every other email format imaginable, Johnathan has the KPIs to back up his expertise.
The results speak for themselves.
“Email marketing is the single most critical activity for our mid-funnel leads. Because our average PO is over $100,000, most inbound leads need some level of nurturing, and that’s a big component of our email marketing activity. Over 90% of our current customers had some level of interaction with our marketing emails before ultimately becoming customers.”
– Aaron McKellar, CEO, Mobius Trimmer
