Not all leads are created equal. Lead scoring helps sales teams focus on high-value leads (the leads most likely to convert), so marketing can continue to nurture top and mid-funnel opportunities with content.
We’ll set a score to indicate when a lead is ready for a sales-team hand-off (100, for example). But every marketing activity inside your funnel earns a score:
- 5 points: a marketing email open
- 10 points: a marketing email click
- 15 points: two or more page visits in a single session
- 50 points: webinar attendance
- 30 points: a white paper download
When a lead hits 100 in this example, they’re considered a Marketing Qualified Lead (MQL). The sales team receives a notification, and they take it from there.
Lead scoring is great for ancillary cannabis businesses that sell high-ticket items with a longer sales cycle.
Your Rebranding Expert:
Matt Gillespie
Matt is our Creative Director. He has expert eyes and ears, making him the perfect creative lead to transform your existing cannabis brand. Matt has been the essential creative for many cannabis rebranding projects, and the results are always positive.