Not all leads are created equal. Lead scoring helps sales teams focus on high-value leads (the leads most likely to convert), so marketing can continue to nurture top and mid-funnel opportunities with content.
We’ll set a score to indicate when a lead is ready for a sales-team hand-off (100, for example). But every marketing activity inside your funnel earns a score:
- 5 points: a marketing email open
- 10 points: a marketing email click
- 15 points: two or more page visits in a single session
- 50 points: webinar attendance
- 30 points: a white paper download
When a lead hits 100 in this example, they’re considered a Marketing Qualified Lead (MQL). The sales team receives a notification, and they take it from there.
Lead scoring is great for ancillary cannabis businesses that sell high-ticket items with a longer sales cycle.
We set-up Lead Scoring for our client Mobius Trimmer and saw exceptional results.
An average Mobius equipment order comes in at around $100,000, so our sales cycle can be very long. When somebody hits our Contact Us form, that’s great, but most leads do research and take their time. Lead scoring helps us know when it's the right moment for our sales team to reach out personally with a phone call or email. They are more efficient with their time, and our sales process is more effective as a whole.
Aaron McKellar, CEO Mobius Trimmer
Want to learn more about lead scoring for your cannabis business? Get in touch, and we’ll show you how Hybrid gets the job done.

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