Lead scoring

Lead scoring is an essential tactic for every B2B cannabis business.

Not all leads are created equal. Lead scoring helps sales teams focus on high-value leads (the leads most likely to convert), so marketing can continue to nurture top and mid-funnel opportunities with content.

We’ll set a score to indicate when a lead is ready for a sales-team hand-off (100, for example). But every marketing activity inside your funnel earns a score:

5 points: a marketing email open
10 points: a marketing email click
15 points: two or more page visits in a single session
50 points: webinar attendance
30 points: a white paper download

When a lead hits 100 in this example, they’re considered a Marketing Qualified Lead (MQL). The sales team receives a notification, and they take it from there.

We’ll set a score to indicate when a lead is ready for a sales-team hand-off (100, for example). But every marketing activity inside your funnel earns a score.

Want to learn more about lead scoring for your cannabis business? Get in touch, and we’ll show you how Hybrid gets the job done.

“Hands, touching hands
Reaching out, touching me, touching you…”