In this must-listen episode, the Hybrid Marketing Co. team explores what truly sets love brands apart—and why this distinction could be the difference between growth and irrelevance in the cannabis space. Whether you’re a dispensary owner or brand marketer, you’ll gain powerful insights into creating lasting emotional connections with your customers.
What You’ll Learn:
What a “love brand” really is—and why cannabis companies need to care
How to forge authentic emotional connections that drive loyalty
Real-world lessons from brand missteps: Southwest, Bud Light, Target
The difference between lifestyle and love brands (and why it matters)
Simple, actionable steps you can take today to start building trust
Featured Experts:
Matt Gillespie – VP of Creative
Tyler Jacobson – Director of Marketing
Aaron Rosenbluth – Director of Content
Topics Covered:
The psychology of brand love and cannabis consumer behavior
Common brand misfires that erode trust
Building loyalty in a highly regulated market
How to connect deeply—on any budget
