Podcast: Cannabis Business Confidential

Are you in the weeds trying to keep up with the increasingly complicated, and competitive industry? Join our host, Hybrid Marketing Co.’s Director of Strategy, Jen Lamboy, a respected and tenured cannabis industry expert, for a discussion with industry insiders covering everything from legalization to regulatory compliance, to marketing, branding, and the business side of cannabis culture. Our podcast is your lifeline. Don’t miss an episode if you want to do more than survive in the growing cannabis industry. Our Informer: Jen Lamboy is a respected cannabis industry expert possessed by a desire to help the industry become a global game-changer. She started her cannabis career with seed genetics, and today, as a business outcomes-focused strategist, she doesn’t step lightly; instead, she charges with the zeal of a cult leader and the collaborative spirit, intention, intelligence, humility, compassion, and grit of a zen monk.

6 Tips For Crafting Your Cannabis Lifestyle Brand to Captivate & Connect

Hybrid Marketing Co‘s Director of Strategy, Jen Lamboy, recently hosted a webinar on creating authentic and captivating cannabis lifestyle brands. The webinar featured Luna Stower from iSpire and Crystal Miliken from Cookies. They emphasized the importance of deep community engagement, noting that authentic engagement is the heart of brand longevity. Building a brand identity goes […]

Cannabis Rescheduling: What It May Mean For 280E and the Industry’s Future.

In this episode, Jen Lamboy, Director of Strategy, and Amber Littlejohn, Counsel at Ice Miller, explore the potential rescheduling of cannabis at the federal level. The discussion focuses on the implications for the cannabis industry, especially how this shift could affect the notorious 280E tax codes that have long been a financial obstacle for cannabis […]

MJ Unpacked Panel: Native E-Commerce & Unique AI Approaches

Taken from the conference session at MJ Unpacked Detroit, Oct. 10-12, 2023, at the MotorCity Casino Hotel. This panel, hosted by Hybrid Marketing Co.’s Director of Strategy, Jen Lamboy, features expert commentary from Native Roots Cannabis Company Chief Sales Officer, Denise De Nardi, Ajoya Brands CEO, Joey Gindi, and Dispense’s Business Development Manager, Jeremy Johnson.

The Green Evolution: Elevating Cannabis Through ESG

In this episode of “The Cult” hosted by Jen Lamboy, Director of Strategy at Hybrid Marketing Co., features Geoff Trotter, CEO of Regennabis, and Tai Duncan, VP of Corporate Social Responsibility at Cresco Labs. The episode focuses on the importance of Environmental, Social, and Governance (ESG) initiatives in the cannabis industry. The panel discusses the […]

Everything You Wanted to Know About Terpenes with Curt Robbins

In this episode, host Jen Lamboy of Hybrid Marketing Co. and Curt Robbins, a cannabis education expert from Higher Learning LV, unravel the complexities and evolving conversations around terpenes in the cannabis industry. This episode isn’t just a technical discussion; it’s a journey through the intersection of science, marketing, and consumer education in the cannabis […]

AI and The New Era of Human Interaction In the Cannabis Industry

In this episode of The Cult, we explore the profound ways in which technology is reshaping our communication and social interactions within the cannabis industry. Hybrid Marketing Co.’s Director of Content, Aaron Rosenbluth, and Ajoya Brand’s CEO, Joey Gindi, trace the evolution of communication from traditional methods to today’s digital platforms. They examine the impact […]

Building a Scalable Cannabis Business: Your Essential Tech Toolkit

Join us for an enlightening discussion on the intersection of technology and the burgeoning cannabis industry. Hosted by Jen Lamboy, the Director of Strategy at Hybrid Marketing Co., this episode delves deep into the essential tech toolkit required to build and scale a successful cannabis business. With insights from industry experts like Eric Mercado of […]

Cannabis Visibility 101: Creating and Maintaining Awareness

In this special episode of “The Cult,” we delve into “Cannabis Brand Visibility 101: Strategies for Creating and Sustaining Brand Awareness.” Tailored for entrepreneurs and marketers in the cannabis industry, this episode features industry experts Jen Lamboy, Director of Strategy at Hybrid Marketing Co., Peter Vogel, Co-Founder and CEO of Leafwire, and Raquel Hochroth, VP […]

The Million Dollar Search: “Dispensary Near Me”

In this enlightening episode, experts from the cannabis marketing world discuss the transformative potential of search engine optimization (SEO). Jen Lamboy of Hybrid Marketing Co. introduces the significance of the phrase “dispensary near me” and its potential to revolutionize businesses in the cannabis sector. Jeremy Johnson from Dispense highlights the growing relevance of online sales […]

The Rise and Future of Cannabis Beverages with Diana Eberlein of the Cannabis Beverage Association

In the latest episode of our podcast, we dive deep into the bubbling world of cannabis beverages. With its legal presence expanding across 16 markets, including Minnesota, Florida, and Texas, the cannabis beverage industry is making waves. Our guest, Diana Eberlein, the current president of the Cannabis Beverage Association, sheds light on the rapid growth […]