Cannabis Advertising Services
Most cannabis advertising doesn't work. Ours does.
How can Hybrid help advertise my cannabis business?
Cannabis advertising is unlike any other type of advertising. What works for every other industry hits a wall the moment you touch cannabis. The rules change by state, platforms ban you without warning, and compliance issues can sink campaigns overnight.
Most agencies run when they see cannabis. We built our business around it.
Common Pain Points
Inconsistent state-by-state advertising laws: Legal in one state, banned in another. What’s allowed in Colorado may not fly in New York. Every campaign needs to be built with geographic compliance in mind, not retrofitted later.
Strict compliance rules: Required disclaimers, banned claims (like “health benefits”), and product limitations kill creative flexibility before you start. One wrong word can shut down your entire campaign.
Constantly shifting rules: Regulations evolve quickly, making it nearly impossible to stay compliant without dedicated legal oversight and industry expertise.
Platform Restrictions
Meta (Facebook & Instagram): Meta disallows direct cannabis promotion, even organic posts get restricted (aka shadowbanned) or removed, and pages are constantly deactivated. We know how to work within their guidelines without getting flagged.
Google Ads: Google prohibits cannabis-related ads, including CBD, in many cases. We’ve developed alternative strategies that work.
No access to mainstream DSPs: Cannabis brands can’t advertise through traditional programmatic platforms. We’ve built relationships with cannabis-friendly networks that deliver tangible results.
Limited Reach & Poor ROI
High CPMs on cannabis-friendly platforms: Niche ad networks often come with lower quality traffic and inflated costs. You’re paying premium prices for subpar audiences.
No retargeting via traditional tools: Loss of cookie-based retargeting and limited integration with platforms like Meta or Google means you’re starting from scratch with every campaign.
Low tracking visibility: Attribution is murky. There’s often no clear data on what’s driving sales, especially offline purchases.
Operational Challenges
Lack of internal marketing expertise: Many cannabis businesses are run by cultivators or operators, not marketers. You know your product. We know how to sell it within the rules.
Our Cannabis Advertising Services
Out of Home
Billboards and transit ads still work. Most cannabis brands think they can’t use them because of regulations, but that’s not true everywhere. We know which markets allow what, and we get things handled.
Digital Out of Home
Digital billboards let you change your message without printing new creative every time you have a new deal. We place them where your customers go, not just where the inventory is cheap.
Social Media Advertising
Social media hates cannabis, but people still discover brands there. We’ve figured out how to build audiences and drive sales without triggering the algorithm police.
Paid Search Advertising
Google won’t take your money, but other search engines will. We run campaigns on platforms where cannabis advertising is allowed, reaching people who are already looking to buy.
Programmatic Display and Connected TV
Most programmatic platforms won’t touch cannabis. The ones that will often have terrible inventory. We partner with top platforms that reach cannabis consumers where they stream and browse.
Cannabis advertising isn’t impossible. It just requires expertise, compliance knowledge, and platforms that work.
Get in touch, let’s do great work together.
