In this three-part series of Ugh! This Industry!, Matt Gillespie and Tyler Jacobson of Hybrid Marketing Co. break down how to market your dispensary for Green Wednesday, Black Friday and the rest of the holiday buying season. Green Wednesday has grown into one of the biggest sales days of the year for cannabis retail, and the pressure to beat the shop down the street with deeper discounts can wreck your margins and train customers to wait for the next sale.
Matt and Tyler cover how to plan holiday promotions that bring in traffic without kicking off a race to the bottom on price, and how to keep the customers you win once the holidays wrap up, so the shoppers who walk in for Green Wednesday deals are still buying from you in January.
