Press
Coverage, commentary, and conversations featuring Hybrid Marketing Co. and its leadership across the cannabis industry.
Cannabis Coast to Coast News
MJ Unpacked Special Report | PCM TV
Jenny Lamboy, Hybrid Marketing Co.’s Director of Strategy, joined Jimmy Young at MJ Unpacked in Atlantic City to talk about what it looks like to market in cannabis right now. They covered the restrictions, the lack of business maturity in parts of the industry, and why our focus remains on business outcomes like revenue, risk, cost, and asset utilization (among others). The conversation centered on getting clear about who you’re trying to reach and building messaging that resonates in a regulated, often confusing environment.
Benzinga Cannabis Market Spotlight
NJ Panel Discussion | Benzinga Cannabis Spotlight (March 4, 2025)
Watch our VP of Strategy, Jenny Lamboy, host a panel at the Benzinga Cannabis Market Spotlight in New Jersey. She sat down with operators and leaders, including Gabriella Lombardi Wilday (Molly Ann Farms), Kris Ciccarelli (Flowhub), Tahir Johnson (Simply Pure Trenton), and Jill Cohen (Elevated by the CannaBoss Lady Dispensary), to talk through real operator challenges and how they’re approaching growth, compliance, tech integration, and community impact. The conversation hit on what’s working on the ground right now and how teams are thinking about strategy in a shifting market.
Cannabis Coast to Coast News
NCIA Lobby Days Special Report | Washington, D.C.
Jenny Lamboy, Hybrid Marketing’s VP of Strategy and Vice Chair of NCIA’s Marketing and Advertising Committee, joined Jimmy Young during the 13th annual NCIA Lobby Days in Washington, D.C. In this clip, she interviews a slate of NCIA leaders about the current moment in cannabis, asking for their thoughts on how lawmakers can support the industry.
Benzinga Cannabis Capital Conference
Interview with Dan Leach | Benzinga
Jenny Lamboy, VP of Strategy at Hybrid Marketing Co., joined Dan Leach at Benzinga’s Cannabis Capital Conference to talk about where the industry needs to mature. She spoke candidly about cannabis still operating with a patchwork of tools, taped-together tech stacks, and uneven business strategy, and why serious operators need clearer alignment between business, marketing, sales, and exit planning. The conversation also touched on consumer safety, federal legitimacy, and what it will take for cannabis to be viewed as a viable industry alongside more established sectors. Jenny’s perspective was direct: if the industry wants long-term stability, it has to grow up and operate like one.
Profits Under Pressure
Lessons from Michigan’s Compressed Cannabis Market
Jenny Lamboy, VP of Strategy at Hybrid Marketing Co., moderated a candid conversation on what happens when a cannabis market matures fast, and margins tighten even faster. Joined by leaders from Quality Roots, Bud and Mary’s, Road Trip, and Rove, the panel dug into Michigan’s price compression, operational strain, and the discipline required to stay profitable when growth slows. The discussion focused on data, efficiency, brand positioning, and the hard decisions operators face when the easy-money phase ends. It was a direct look at what sustainability actually requires in a competitive state market.
Rolling Stone
11 Clear Signs of a Toxic Workplace | Rolling Stone Culture Council
In Rolling Stone’s Culture Council, Jenny Lamboy weighed in on one of the fastest ways culture breaks down: gossip and unchecked negative talk. She shared a direct perspective from leadership at a growing agency, noting that tolerating back-channel conversations quickly erodes trust. Her advice was simple and practical: be the person no one goes to for gossip, lead with grace, and choose to see the good first. It’s a reminder that culture isn’t built through statements, but through daily behavior.
Beard Bros Pharms
High Five: Jenny Lamboy | Beard Bros Pharms
In Beard Bros Pharms’ High Five series, Jenny Lamboy, VP of Strategy at Hybrid Marketing Co., shared what she sees as one of the biggest challenges in cannabis right now: price compression. She talks about why racing to the bottom on price doesn’t work and how we lean into revenue recovery strategies (tightening operations, optimizing tech stacks, and prioritizing customer retention) to help clients stay sustainable. Jenny also laid out where she sees opportunity (like infused beverages) and offered real advice for people entering the industry: act like a grown-up and build with intention, because cannabis is a real business with real stakes.
IgniteIt Cannabis Intelligence Platform
Hybrid Marketing Co. Partners with Cannabis Operators Nationwide | IgniteIt
Hybrid Marketing Co. was featured in IgniteIt for our work helping cannabis operators navigate competitive, regulated markets. Jenny Lamboy, VP of Strategy at Hybrid, explained how we tailor our approach to each client’s business goals, from executive alignment and conversion-focused campaigns to sales pipeline optimization, with a strong emphasis on core outcomes such as revenue, risk, cost, cash flow, and asset utilization. She noted that many operators lack a mature strategy and often chase trends rather than building discipline, making intentional planning and efficiency critical as price compression and regulatory complexity squeeze margins.
MG Magazine
Dispensary SEO and Local Search Marketing | MG Magazine
In this MG Magazine article, our Director of Marketing, Tyler Jacobson, gets practical about SEO for dispensaries. He breaks down why local search isn’t optional in cannabis, especially when paid media is limited, and how too many operators treat it like a box to check instead of a long-term growth lever. Tyler walks through what it takes to show up consistently in search, from understanding how consumers find products to building content and site structures that support genuine discovery. It’s a straightforward look at doing the fundamentals well and letting that compound over time.
Rolling Stone
Q4 Business Goals That Actually Move the Needle | Rolling Stone Culture Council
In Rolling Stone’s Culture Council, Jenny Lamboy offered a piece of practical advice. She talked about why strengthening the connection between sales and marketing matters more than just planning a reset for the new year. The point wasn’t about vanity metrics; it was about making sure the work marketing does actually support sales in a real way. Aligning teams before the quarter ends gives you momentum going into the next one, and that’s the kind of disciplined thinking we lean into at Hybrid.
MG Magazine
Cannabis Marketing Blind Spots and How to Fix Them | MG Magazine
Our Director of Marketing, Tyler Jacobson, breaks down some of the places cannabis operators trip up when they treat marketing as an afterthought. In this piece for MG Magazine, Tyler discusses blind spots, including failing to track the right metrics, relying on what “feels right” rather than the data, and letting tools drive decisions rather than strategy. The piece focuses on practical adjustments you can make now to tighten discovery, conversion, and the handoff between marketing and sales. It’s straightforward and grounded in the reality that disciplined fundamentals beat shiny tactics in a pressured market.
Cannaboss Babes Podcast
Broke Her Femur at Mile 40, Now She Builds Cannabis Brands | Cannaboss Babes
Jenny Lamboy joined Cannaboss Babes to share how she found her way into cannabis and what it takes to build brands in a regulated market. The conversation moves through her early career, the discipline she brings from outside industries, and why business fundamentals still matter in a space that often moves fast and gets distracted easily. She talks about resilience, clarity in strategy, and staying focused on outcomes when pressure builds. It’s a personal look at the mindset behind the work.
Rolling Stone
How to Build Brand Partnerships That Last | Rolling Stone Culture Council
In Rolling Stone’s Culture Council, Jenny Lamboy shared a grounded take on what makes partnerships work in a crowded industry. She talked about why collaboration only sticks when teams have a shared vision and can show up honestly with each other, listen without judgment, and contribute without fear of missteps. Jenny framed vulnerability not as a risk, but as a strength when you understand your triggers and stay clear about your goals. It’s a practical perspective on how real alignment creates room for better ideas and more meaningful growth.
Dope CFO Podcast
Marketing ROI in Cannabis | YouTube Interview
Jenny Lamboy joined Ray Guns, CPA, to discuss marketing ROI in cannabis and why strategy must start with a clear “why.” The conversation covered how price compression and thinner margins have changed the game, and why marketing needs to tie directly to revenue, cash flow, and long-term resilience. Jenny shared Hybrid’s outcomes-focused approach, emphasizing disciplined budgeting, alignment between leadership teams, and avoiding reactive decisions when markets tighten.
Business of Cannabis
Business of Cannabis: New York 2025 – Key Takeaways | Business of Cannabis
Jenny Lamboy led hip hop legend Fab 5 Freddy, Vladimir Bautista, and Malika Bellamy in a candid conversation about trust in New York’s cannabis market. The throughline was simple: legalization doesn’t automatically win over legacy consumers. You have to earn it. The panel discussed cultural credibility, representation, and intentional community engagement. Jenny’s perspective focused on the strategy behind that trust and on how operators need alignment among brand, operations, and community presence to achieve long-term loyalty. In a market with deep roots, surface-level marketing won’t cut it.
Rolling Stone
Surviving vs. Thriving in a New Era of Hemp Regulation | Rolling Stone Culture Council
In this piece for Rolling Stone, Jenny Lamboy writes about what it feels like to operate in hemp right now. Regulations are shifting, pressure is mounting, and many businesses are stuck in survival mode. She doesn’t sugarcoat it. She talks about the difference between reacting to every headline and building something steady enough to weather change. The focus is on discipline, clear strategy, and staying close to your customer when the rules change. It’s a practical reflection on how to keep your footing when the ground keeps shifting.
Grassroots Marketing
Navigating Cannabis’s Regulated Future and Growth Opportunities | CannabisRadio.com
Jenny Lamboy joined Grassroots Marketing for a direct conversation about operating inside a state-by-state regulated cannabis market. She discussed managing diverse consumer mindsets, navigating cultural stigma, and why compliance strategy must align with business outcomes. Drawing on recent insights from MJBiz, Jenny also shared where she sees momentum building, including cannabis-infused beverages, and how Hybrid anchors marketing and business strategy around five core drivers: revenue, risk, cash flow, cost, and asset utilization.
