THINK OF US LIKE THE AVENGERS.
We all have diverse backgrounds in the cannabis industry, each of us skilled and experienced with various tools and techniques. We were powerful on our own, but when we combined forces in 2017, we created a cannabis marketing supergroup! Dispensaries, cultivators, ancillary businesses, B2B and B2C, we can do it all because we’ve done it all.
OUR VALUES
passion
We’re passionate about we do, and the industry we serve. We love it, and we live it. We believe we are just scratching the surface of what this incredible plant can do, and we’re passionate about telling the stories of the incredible brands, products, and people that are pushing it forward.
creativity
Being a marketer in the cannabis industry forces you to be creative. That’s just fine with us because we thrive when we are pushed to think creatively. We don’t want to do the same thing everyone else does, nor use the same formula or strategy. We want to create new things that move the boundaries, using our creativity to help our clients meet their goals, and to make us feel alive.
family
We’re a family here at Hybrid, and we’re committed to supporting each other both in the workplace and outside of it. It’s part of our culture, and part of what makes being a part of Hybrid more than just a job. We extend that same sentiment to our clients as well. We’re also parents, husbands, and wives, with each of us having a family of our own. Take your child to work day is a big deal at Hybrid!
open-mindedness
Our work exists in a space that was persecuted and prosecuted for nearly 90 years. We try to open minds and hearts with our work, and we demand that same open-mindedness of ourselves. Cannabis marketing is still the frontier, it’s where the risk-takers of the marketing world play. We need to stay open-minded to continue to advance our industry; Open to new ideas and techniques, and even revisiting forgotten ones.
integrity
We hold ourselves to the highest standards of integrity in all our actions, from our work to the treatment of our clients. That includes a commitment to full transparency of our activity and reporting. We strive to do the right thing, despite financial consequences, in all cases and at all times. It’s the only way we can sleep at night!
THINK THESE VALUES ARE JUST FILLER FOR THE SITE?
GREG GOT THEM TATTOOED ON HIS ARM.
meet the team
Greg Peters
Greg not only founded our Party and developed it to be an invincible one, but, with his extraordinary far-sightedness of many years, laid a solid foundation for brilliant continuation and accomplishment of the cause of the Party. He is constantly surrounded by a sea of yellow post-its.
Mike Amedeo
Mike’s the operations wagon wheel of Hybrid: all paths start with and end with him. When he’s in Hybrid-mode, he enjoys connecting with the team and our clients. When not in Hybrid-mode, he loves beer, cycling, and his pack of rescue dogs.
Matt Gillespie
Matt is the origin point for all the beautiful imagery and creative assets that we provide our partners. He’s a father to two amazing daughters, husband to their amazing mother, and a Cure aficionado of the highest order.
Darek Rensing
Derek is a terrible guitar player and doesn’t have even a single tattoo, but he can still run accounts like a champ. When he isn’t making our partners happy, he’s snowboarding, camping, and hiking with his wife and kids (who still somehow love him despite his lack of body art.)
Lora Heeps
When she isn’t running finance for Hybrid, Lora is a jiu jitsu coach and competitor, snowboarder, master chef, and mother to two daughters. How does she fit it all in? We still don’t know, but we suspect some sort of time-warp superpower.
Johnathan McFarlane
A schnauzer enthusiast and obstacle course racer, Johnathan is the man with the master plan. The in-house strategy pro, his favorite thing about working at Hybrid is the outside-the-box creativity needed to effectively market around the many restrictions in the cannabis industry.
Aaron Rosenbluth
Lover of words, stories, and life on two wheels (bicycle). As for the rest, TL;DR.
Tyler Jacobson
Mr. T is pretty much the Rainman of local SEO. He’s also a well-known and mostly-liked DJ spinning an eclectic mix of funk, soul, and covers of Aqua songs. Ever hear a soul version of Aqua’s 1997 classic Barbie Girl? Tyler can make that happen.
Alex Lira
Coming from a music industry background, specifically in the merchandise e-commerce space, Alex is no stranger to tight deadlines, and basically being a magician to make the dream happen. A real life dad with a big love for forward-thinking, boundary pushing, digital design in the web space.
Jessica Smith
Jessica is a marketing Swiss Army knife with a super-sharp SEO blade. She’s been in the biz since many presidents ago and earned her bones in the booze game. When she’s not hiking, running, cooking green chili or tending to her brag-worthy vegetable garden, she… sleeps. That’s all she can fit in her schedule.
JEN LAMBOY
Jen is a content strategist and UX master, sprinkled with a nice dose of SEO to make sure our efforts are as effective as possible. Whether it’s yoga, jogging, knitting, or adult gymnastics, she’s all about pushing the limits.
Dan Curtis
Dan wears thick, black-frame glasses, which means he’s a great filmmaker with many impressive accolades on the mahogany mantle above his fireplace. He’s also a really nice guy.