
THINK OF US LIKE THE AVENGERS.
We all have diverse backgrounds in the cannabis industry, each of us skilled and experienced with various tools and techniques. We were powerful on our own, but when we combined forces in 2017, we created a cannabis marketing supergroup! Dispensaries, cultivators, ancillary businesses, B2B and B2C, we can do it all because we’ve done it all.
OUR VALUES
passion
We’re passionate about we do, and the industry we serve. We love it, and we live it. We believe we are just scratching the surface of what this incredible plant can do, and we’re passionate about telling the stories of the incredible brands, products, and people that are pushing it forward.
creativity
Being a marketer in the cannabis industry forces you to be creative. That’s just fine with us because we thrive when we are pushed to think creatively. We don’t want to do the same thing everyone else does, nor use the same formula or strategy. We want to create new things that move the boundaries, using our creativity to help our clients meet their goals, and to make us feel alive.
family
We’re a family here at Hybrid, and we’re committed to supporting each other both in the workplace and outside of it. It’s part of our culture, and part of what makes being a part of Hybrid more than just a job. We extend that same sentiment to our clients as well. We’re also parents, husbands, and wives, with each of us having a family of our own. Take your child to work day is a big deal at Hybrid!
open-mindedness
Our work exists in a space that was persecuted and prosecuted for nearly 90 years. We try to open minds and hearts with our work, and we demand that same open-mindedness of ourselves. Cannabis marketing is still the frontier, it’s where the risk-takers of the marketing world play. We need to stay open-minded to continue to advance our industry; Open to new ideas and techniques, and even revisiting forgotten ones.
integrity
We hold ourselves to the highest standards of integrity in all our actions, from our work to the treatment of our clients. That includes a commitment to full transparency of our activity and reporting. We strive to do the right thing, despite financial consequences, in all cases and at all times. It’s the only way we can sleep at night!
THINK THESE VALUES ARE JUST FILLER FOR THE SITE?
GREG GOT THEM TATTOOED ON HIS ARM.
meet the team
Greg Peters
RESPECTED COMRADE & DEAR LEADER
Greg not only founded our Party and developed it to be an invincible one, but, with his extraordinary far-sightedness of many years, laid a solid foundation for brilliant continuation and accomplishment of the cause of the Party. He is constantly surrounded by a sea of yellow post-its.
Darek Rensing
DUNGEON MASTER
Derek is a terrible guitar player and doesn’t have even a single tattoo, but he can still run accounts like a champ. When he isn’t making our partners happy, he’s snowboarding, camping, and hiking with his wife and kids (who still somehow love him despite his lack of body art.)
Johnathan McFarlane
MAP MAKER & WORDS
A schnauzer enthusiast and obstacle course racer, Johnathan is the man with the master plan. The in-house strategy pro, his favorite thing about working at Hybrid is the outside-the-box creativity needed to effectively market around the many restrictions in the cannabis industry.