REVOLUTIONIZE Your Cannabis Tradeshow Strategy with One Cheap and Easy Trick
Our clients run the spectrum from dispensaries to cultivators to equipment manufacturers. While trade shows aren’t a good strategy for all of them, they remain a valuable source of business for some of our business to business clients. Because trade shows can be expensive, here at Hybrid we’re always looking for ways to optimize and squeeze as much value as possible out of each event. That’s how we came up with the TRAVELER TRICK. You’d pay that money at every trade show, for every top lead. The traveler trick is very simple: coffee “travelers” from Starbucks, physically delivered by you, to your lead’s booth. (A traveler is a 64oz box of coffee, complete with cups, milk, cream, sugar, all in a handy carrying container.) It’s the logistics and planning that make it or break it. Now that you know what you need, it’s organization that makes it work. Here’s what you’ll do, and a rough timeline. To the team at XYZ company, Enjoy some coffee on us! Have a great show- Your friends at YOUR COMPANY This needs to be done on opening day, and before the doors open. That’s your best opportunity to shake hands with a few people, get the coffee in their hands when they need it, and establish your presence and availability for the rest of the event. Give yourself at least 2 hours before show start, probably more depending on where the Starbucks is, how spread out the expo hall is, etc. If Starbucks has done their job, the travelers will be ready and waiting for your pickup. That’s where the wagon comes in- you can typically carry 6-8 travelers in the wagon, so can get everything to your car in 2 trips, and from your car to the expo hall in 2 trips. Or, if the Starbucks is close enough, it’s helpful to skip the car altogether. Get all the travelers to your booth and get the gift cards tied on. Now it’s time for your big moment. You need to delivery the travelers by hand, personally, to each booth. Don’t roll the wagon around the expo hall, it will lessen the impact if your lead see’s that you’re passing travelers out to a bunch of people rather than just them. Always try to have a specific person to ask for, but otherwise, just find whoever looks like they are in charge, introduce yourself and who you work for, shake their hand, and let them know that you thought they might like a bit of coffee to help kick off the start of the show. You’ll be amazed at how well this works. We’ve done it many times, and people love it. It kick-starts relationships, opens doors, and sets the stage for the type of treatment your leads can expect from you when they become customers. Why does it work? It’s simple. People love coffee, people love free, and people love to feel like they are personally important to you. Give it a try yourself and let us know how it turns out!Here’s what you’ll need:
Booth #1234
[/ut_service_column][ut_service_column icon_type="lineaicons" size="medium" draw_svg_duration="120" delay="true" headline="2 DAYS OUT" icon_linea="icon-arrows-slim-right" effect="fadeIn" delay_timer="200"]Get in touch with the Starbucks closest to the convention center. Let them know you exactly what you need and when you need it, as it will take considerable prep on their part for an order that size. [/ut_service_column]SHOW DAY
SHOW TIME