Hybrid Marketing Co: Outcomes-Based Branding and Marketing for the Cannabis Industry

Grit to Growth

The Key to Longevity
in the Cannabis Industry

Cannabis 3.0 has arrived, and unless your business is mature and resilient, the chasm between your brand and the top emerging players will surely widen. The secret to sustainable growth involves strategically eliminating risk, reducing costs, increasing revenue, and improving cash flow and asset utilization. And not just quarterly but with every business decision you and your teams make.

Are you here for the long game? Do you have enough insight and know-how to forecast realistically beyond 2023?

Hybrid Marketing Co’s Director of Strategy, Jen Lamboy, will join a select panel of cannabis industry trailblazers for a webinar that’s ideal for founders, business owners, C-suite decision makers, and investors who want to learn:

Our Expert Webinar Panelists:

  • Azuca Founder and CEO Kim Sanchez Rael 
  • Control Union Certifications Responsible Hemp Standard\ (RHS) Program Director, Aaron J. Furman

Complete the form below to register for our webinar on April 5th at 11 AM MT.

Aaron Furman

Aaron Furman is an accomplished Program Director with a passion for promoting sustainable and ethical practices in agriculture. For the past five years, he has been vital in developing and implementing Control Union’s Responsible Hemp Standard (RHS), emphasizing best practices and ESG principles in industrial hemp production. As RHS Program Director, he drives the adoption of sustainable practices and global benchmarks for responsible hemp production, setting the industry standard. Aaron is a respected voice in championing responsible and sustainable hemp practices.

Kim Sanchez Rael

Kim Sanchez Rael is CEO and Co-Founder of Azuca, serving the global cannabis industry with best-in-class advanced formulations for fast-acting, great-tasting, and predictable edible cannabis. Kim is an active community leader, currently serving as Vice-Chair of the Board of Regents of the University of New Mexico. She is a startup veteran and a long-time investor in innovation. Kim also has extensive experience as an operating executive in startup and Fortune 50 environments and as a venture capitalist. As an investor and board member, she has worked closely with entrepreneurs advancing innovations in culinary technology, digital & physical infrastructure, energy, and water.

About Hybrid Marketing Co

Hybrid Marketing Co isn’t your run-of-the-mill cannabis marketing agency. Since 2015, they’ve worked tirelessly to provide genuine business value to cannabis industry clients by aligning key business drivers like revenue, risk, cost, asset utilization, and cash flow. They work in reverse, identifying goals, gaps, and opportunities before crafting a strategic approach to meet those goals. Hybrid simplifies the complex to get more results with a strategy tailored to each client’s needs and desires.