Brand Identity, Logo Design, Visual System, Tone of Voice, Copywriting, Web Design & Development, Campaign Strategy
Carry On is where mid-century futurism meets modern retail. Built around a tongue-in-cheek travel theme, the brand transforms the dispensary experience into an interstellar escape, grounded in approachability, design clarity, and an unmistakably human tone.
Hybrid partnered with Carry On to build the brand from the ground up, creating every element from identity and tone to website and launch campaign. The result is a retail ecosystem that feels smart, cinematic, and unmistakably Carry On — one that celebrates exploration without drifting into cliché. Visit the website.
Store design and architecture by Valere Architects, Inc.
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