Do you want your cannabis business to show up on sites like cnn.com, people.com, dailymotion.com, or any other site on the Internet? Programmatic advertising is the secret.

Programmatic advertising is one of the few paid digital advertising channels available to cannabis businesses. And it’s not too different from social media advertising.

Here’s the primary difference: we’ll place your ads on websites across the Internet to target the demographics you want to reach instead of on a specific social media platform.

Programmatic advertising is an umbrella term encompassing a variety of ad formats. The term applies more to the placement method than the unit itself. Programmatic ads are customizable and can include:

  • Display Ads: Banners, Skyscrapers, Gifs, etc.
  • Video Ads: Advertisements on platforms like Roku, Apple TV, Xbox, and more
  • Carousel Ads: Connected images you can scroll through horizontally
  • Native Ads: Ads that look like they’re integrated into site content (for example, a sponsored story placed in a list of current news stories)
  • Remarketing: Remarketing isn’t an ad format, but it is a tactic. We’ll show ads to people that have already interacted with your brand digitally

We’re fans of using high-value and educational content for native ads. We recently ran a programmatic campaign for Denver cannabis heavyweight, Lightshade, targeting women.

The campaign used a guide we created called the Women’s Complete Introductory Guide to Cannabis as its lead magnet. Women who clicked through the ad averaged four minutes on the Lightshade landing page. In an era of declining attention spans, that’s a significant win.

Programmatic advertising is primarily a top-of-funnel marketing tactic. It generates brand awareness, so you’re the first choice when your customer is ready to purchase. And we have virtually endless audience targeting options.

Do you want to target 35+ women interested in cannabis edibles? 25-40-year-old canna-curious men? The options are endless.

We can access market segments based on thousands of data points to ensure we show your ads to the audiences most interested in your product or dispensary.

We’ll get your brand in front of the people who matter most, your customers. Get in touch; let’s do great work together.

Your Rebranding Expert:

Matt Gillespie

Matt is our Creative Director. He has expert eyes and ears, making him the perfect creative lead to transform your existing cannabis brand. Matt has been the essential creative for many cannabis rebranding projects, and the results are always positive.