Do you want your cannabis business to show up on sites like cnn.com, people.com, dailymotion.com, or any other site on the Internet? Programmatic advertising is the secret.

Programmatic advertising is one of the few paid digital advertising channels available to cannabis businesses. And it’s not too different from social media advertising.

Here’s the primary difference: we’ll place your ads on websites across the Internet to target the demographics you want to reach instead of on a specific social media platform.

Programmatic advertising is an umbrella term encompassing a variety of ad formats. The term applies more to the placement method than the unit itself. Programmatic ads are customizable and can include:

  • Display Ads: Banners, Skyscrapers, Gifs, etc.
  • Video Ads: Advertisements on platforms like Roku, Apple TV, Xbox, and more
  • Carousel Ads: Connected images you can scroll through horizontally
  • Native Ads: Ads that look like they’re integrated into site content (for example, a sponsored story placed in a list of current news stories)
  • Remarketing: Remarketing isn’t an ad format, but it is a tactic. We’ll show ads to people that have already interacted with your brand digitally

Your Rebranding Expert:

Matt Gillespie

Matt is our Creative Director. He has expert eyes and ears, making him the perfect creative lead to transform your existing cannabis brand. Matt has been the essential creative for many cannabis rebranding projects, and the results are always positive.