Put your cannabis brand in the right places at the right times.
Here’s the primary difference: we’ll place your ads on websites across the Internet to target the demographics you want to reach instead of on a specific social media platform.
Programmatic advertising is an umbrella term encompassing a variety of ad formats. The term applies more to the placement method than the unit itself. Programmatic ads are customizable and can include:
We’re fans of using high-value and educational content for native ads. We recently ran a programmatic campaign for Denver cannabis heavyweight, Lightshade, targeting women.
The campaign used a guide we created called the Women’s Complete Introductory Guide to Cannabis as its lead magnet. Women who clicked through the ad averaged four minutes on the Lightshade landing page. In an era of declining attention spans, that’s a significant win.
Do you want to target 35+ women interested in cannabis edibles? 25-40-year-old canna-curious men? The options are endless.
We can access market segments based on thousands of data points to ensure we show your ads to the audiences most interested in your product or dispensary.
Programmatic advertising is one of the few paid digital advertising channels available to cannabis businesses. And it’s not too different from social media advertising.
We’ll get your brand in front of the people who matter most, your customers. Get in touch; let’s do great work together.
