Hybrid Director of Strategy Johnathan McFarlane appears on Jason Swenk's Smart Agency Podcast
If you know agencies, you know Jason Swenk. Our very own Johnathan McFarlane joined him on his podcast recently to discuss email marketing, outbound strategy, and a few hilarious #agencylife stories you need to hear!
The Top Five Reasons Cannabis and Hemp Industry Businesses Should Become cGMP Certified
There are many reasons your cannabis business should become cGMP certified; here are just five of them.
By Kim Stuck, CEO and Founder, Allay Cannabis Consulting
How to Find a Dispensary Marketing Agency
The cannabis industry is rapidly growing (despite this year’s pandemic).
Projections estimate the global legal cannabis market will reach a value of nearly $74B by 2027. The North American legal cannabis market reached $12.9B in 2019, and by the close of 2020, experts expect the number to exceed $15B. We’re on the precipice of federal legalization (fingers crossed), and there’s a deluge of new dispensaries preparing to open.
Interior Design Can Be The Difference Between Dispensary Success and Failure
My first Colorado dispensary experience wasn’t positive - or comfortable. Let me explain.
Colorado’s legal recreational cannabis sales started on January 1, 2014. Lines wrapped around buildings state-wide, but Denver’s “Green Mile,” attracted crowds of stoners as far as the eye could see. The Green Mile is a stretch of South Broadway with dispensaries on every corner for those reading who are unfamiliar.
Your Dispensary Needs a Customer Service Culture From the Start
Cannabis dispensaries consider every detail but too often miss the mark on creating a customer service culture.
Customer service is everything.
And customer service isn’t a department or set of rules and regulations (although guidelines are essential).
The Rules of Content Marketing for Cannabis
Content marketing isn’t new.
Brands have used content to tell their stories for hundreds of years, and storytelling is one of the oldest forms of communication (cave drawings are content).
But today, the word content isn’t just overused; it’s misused. Marketers aggressively use the phrase, “content is king,” like it’s going out of style.
The CRITICAL Reason That Every Cannabis Business NEEDS A Merchandise Line
Branded merchandise is the key to turning budtenders into brand ambassadors.
Regardless of what side of the cannabis industry you’re on, developing branded merchandise is critical. Why? Because in a saturated and competitive marketplace, merch is often the difference between success and failure. And while T-shirts and hats are perfect giveaways that make customers walking billboards, that’s not what makes merchandise critical. Like everything else in cannabis, it comes down to the budtenders. Here’s why:
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BEWARE: The OKannapocalypse is coming. Will you be ready?
Concerts, weed, and food: 3 ways to make a difference in your community and your business
The community gigs were organized by the Levitt Pavilion Foundation, a non-profit that built the $4.8 million outdoor amphitheater in 2016 with the help of city bonds and charitable donations.Read more
UNDER THE INFLUENCE: WHY CANNABIS INFLUENCERS ARE THE ANSWER TO YOUR MARKETING QUESTION
The story came up in an episode of Hotboxin’ with Mike Tyson, a podcast where “Iron” Mike sits down for a “performance-enhanced” conversation with celebrities, athletes and luminaries. Details on Tyson’s colossal cannabis consumption scored him a ton of earned media, with multiple news outlets and social media channels covering the story. Mike Tyson smokes a lot of weed. But what else? Mike Tyson is a cannabis influencer at the top of his game. He generated massive awareness for his resort, and he did it organically. He brought up his monumental weed consumption in conversation, tied it in to his new venture, and let the message spread digitally. Besides production costs, it cost him nothing. As an influencer in the weed game, Mike hits hard. Relax. Despite all the hype, “influencer” is a relatively new word. Before 2016, it lacked a definition on Dictionary.com.
An influencer is someone who can change the way people think and behave. Whether they’re writing an impassioned defense of universal basic income on their personal blog, or posting Instagram Stories of their Maldivian overwater villa, influencers create new thoughts, new desires, and new perspectives. And they’re persuasive. Influencers develop a unique bond with their followers, sharing regular, engaging content. They’re always on hand. They’re your five minutes at the bus stop. Your after-work wind-down. Plus, they follow back. While traditional media is mostly limited to one-way conversation, social media allows influencers to communicate directly with their followers, sharing likes, posting comments, and responding to direct messages. He’s a problem solver. Federal legislation makes it tough to promote your cannabis business, with social media companies like Twitter and Facebook banning weed advertisements. By partnering with influencers, you can knock down these obstacles and get your brand off the canvas. Whether you’re sponsoring digital content, developing co-branded merchandise, or offering free bud for a review, influencers like Tyson can connect you to a new, engaged audience. We’ll match you with influencers who are perfectly suited to promoting your business. We’ll manage the partnership and help you build the relationship. And we’ll take care of the paperwork. Whether you work with an agency or go solo, start by asking yourself: who is my ideal influencer? Once you’ve established the requirements, it’s time to find the candidate. This is the fun bit. Watch YouTube. Search Google for cannabis bloggers based in Denver. Scan Twitter with relevant hashtags. Make a note of the influencers who stand out and resonate with you and your business. Next, delve a little deeper into your influencer shortlist.
Indeed we can. We’ll take care of the legalities and make sure your business and your brand are protected. That means you can focus on the fun part: building fun relationships with people who share your passions, your values, and your audience. Influencers can connect you to new people and help you overcome bans on cannabis advertising. They promote your products or services by showing how your bud, bong or baked goods fit in with their lifestyle. They help you build your brand and they embody the values your business stands for. That’s a combo “Iron” Mike would be proud of.So what does this story teach us?
BACK TRACK A SECOND. “INFLUENCER”. I KNOW THAT WORD, BUT COULD YOU GIVE ME A REFRESHER?