Does Your Cannabis Brand Need Social Media? Yes, But Not For the Reasons You Think

Every cannabis brand needs social media. But, the reasons to be on social, and how you should approach your accounts might surprise you.

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Hybrid Marketing Co Achieves Platinum Hubspot Partner Status

 

We’re pleased to announce that after three years as a Hubspot Solution Partner, Hybrid Marketing Co has achieved Platinum partner status!

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Hybrid Director of Strategy Johnathan McFarlane appears on Jason Swenk's Smart Agency Podcast

 

If you know agencies, you know Jason Swenk. Our very own Johnathan McFarlane joined him on his podcast recently to discuss email marketing, outbound strategy, and a few hilarious #agencylife stories you need to hear!

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The Top Five Reasons Cannabis and Hemp Industry Businesses Should Become cGMP Certified

There are many reasons your cannabis business should become cGMP certified; here are just five of them. 

By Kim Stuck, CEO and Founder, Allay Cannabis Consulting

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How to Find a Dispensary Marketing Agency

The cannabis industry is rapidly growing (despite this year’s pandemic). 

Projections estimate the global legal cannabis market will reach a value of nearly $74B by 2027. The North American legal cannabis market reached $12.9B in 2019, and by the close of 2020, experts expect the number to exceed $15B. We’re on the precipice of federal legalization (fingers crossed), and there’s a deluge of new dispensaries preparing to open. 

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Interior Design Can Be The Difference Between Dispensary Success and Failure

My first Colorado dispensary experience wasn’t positive - or comfortable. Let me explain.

Colorado’s legal recreational cannabis sales started on January 1, 2014. Lines wrapped around buildings state-wide, but Denver’s “Green Mile,” attracted crowds of stoners as far as the eye could see. The Green Mile is a stretch of South Broadway with dispensaries on every corner for those reading who are unfamiliar.

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Your Dispensary Needs a Customer Service Culture From the Start

Cannabis dispensaries consider every detail but too often miss the mark on creating a customer service culture. 

Customer service is everything. 

And customer service isn’t a department or set of rules and regulations (although guidelines are essential).

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The Rules of Content Marketing for Cannabis

 

Content marketing isn’t new. 

Brands have used content to tell their stories for hundreds of years, and storytelling is one of the oldest forms of communication (cave drawings are content).  

But today, the word content isn’t just overused; it’s misused. Marketers aggressively use the phrase, “content is king,” like it’s going out of style. 

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The CRITICAL Reason That Every Cannabis Business NEEDS A Merchandise Line

Branded merchandise is the key to turning budtenders into brand ambassadors.

Regardless of what side of the cannabis industry you’re on, developing branded merchandise is critical. Why? Because in a saturated and competitive marketplace, merch is often the difference between success and failure. And while T-shirts and hats are perfect giveaways that make customers walking billboards, that’s not what makes merchandise critical. Like everything else in cannabis, it comes down to the budtenders. Here’s why:

[ut_custom_heading align="center" effect="none" color="#00bbb4"]Budtenders are the lynchpin of the cannabis industry.

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