Who’s Really Buying Cannabis in 2025? (Spoiler: It’s Not Who You Think)
Table of Contents Women now outpace men in cannabis consumption, Gen Z is trading alcohol for THC, and seniors are embracing the plant for discomfort and sleep. The days...
The Best Cannabis Marketing Agencies
The Best Cannabis Marketing Agencies Colorado got the ball rolling on legal cannabis back in 2012, and as of 2025, 24 states and Washington, D.C. have followed suit, letting...
Cannabis Marketing Guidelines by State
Table of Contents Everything you need to know about advertising for cannabis across the country. With shifting rules that differ dramatically from state to state, it’s challenging to understand...
Your Dispensary Needs a Customer Service Culture From the Start
Intro The Importance of a Customer Service Culture in Dispensaries Best Practices for Dispensary Customer Service How to Boost Google Reviews with Outstanding Service Staff Training for Exceptional Service...
The New Rules of Content Marketing for Cannabis
Intro The Evolving Landscape of Cannabis Content Marketing Establishing a Strong Content Strategy Deeply Understand Your Audience Content Styles and Formats Distribution Channels Key Performance Indicators (KPIs) Creating Relevant...
MJBizCon 2025: What You Should Know and Who You Should Follow
MJBizCon 2025 Tips Email Newsletters to Follow X Accounts to Follow Travel MJBizCon App Are you ready for the cannabis industry’s largest conference? Here’s what you need to know...
Is All SEO the Same? When Does Your Cannabis Brand or Dispensary Actually Need SEO?
On-Page Cannabis SEO Off-Page Cannabis SEO Technical Cannabis SEO Dispensary (Local SEO) Cannabis Brand SEO The Takeaway Are you searching for how SEO can help your cannabis brand or...
The Ultimate Cannabis Dispensary Marketing Tech Stack To Elevate Your Game
An ideal tech stack for cannabis dispensaries includes a responsive POS system (like LeafLogix, Dutchie POS, or Cova), dynamic cannabis e-commerce platforms (like Dutchie, I Heart Jane, or Treez),...
How to Make an Impact at MJBizCon
Intro Getting the Best of MJBizCon as an Attendee Maximizing Your Experience as an Exhibitor Setting and Meeting Your Event Goals for all Attendees MJBizCon Follow-Up Strategies Are you...
Building Your B2B Cannabis Empire: A Guide to Lead Generation Mastery
Table of Contents Master B2B cannabis lead generation. Explore pitfalls and learn smart strategies for building a thriving cannabis business. You must master the art of lead generation to...
Debunking Myths: Do Cannabis Consumers Really Seek Education?
Table of Contents To understand the diverse motivations of today’s cannabis consumers, the industry must move away from tired stereotypes. Challenging the stereotype of the cannabis consumer as a...
Riding the Wave: Navigating the 2024 Cannabis Social Media Landscape
Table of Contents Find your brand’s high point in the static of cannabis social media. In cannabis social media marketing, adaptability is key. While once challenging, new opportunities are...
Don’t Overlook the Importance of Your Trade Show Booth at MJBizCon 2025
TABLE OF CONTENTS Who Is Your Target Audience? What Are Your Goals? What Is the ROI You Want From The Cost? What Is the Average Cost of a Booth?...
Should You Be on a Panel or Speak On Stage at MJBizCon 2025?
Tips for Conference Panelists How Can I Be a Good Panelist? What Makes a Good Panel Speaker? What’s the First Thing I Should Do When I Join? How Do...
Everything You Need to Know to Stay Compliant and Safe at MJBizCon 2025
MJBizCon Booths Giveaways Photography and Videography Public Health and Safety The cannabis industry is all about compliance, and MJBizCon, the industry’s most significant conference, is no different. Here’s what...
Ultimate Cannabis Long-Form Content Ideabook
7 Cannabis Long-Form Content Ideas For cannabis dispensaries, content is the name of the game. You need to have a lot of it, it needs to be consistent, and...
15 Secrets to Outranking Your Cannabis Dispensary Competitors in “Near Me” Searches
Table of Contents Discover the art of being the first name your local cannabis enthusiasts find. In the competitive cannabis market, standing out in “near me” searches is crucial....
How to Find a Dispensary Marketing Agency
The cannabis industry is rapidly growing. Projections estimate the global legal cannabis market will reach a value of nearly $74B by 2027. The North American legal cannabis market reached...
An Overdue Look in the Mirror
Reflecting Awakening Self Reflection Intermission Official Rebrand The Plan The Launch The Result Reflecting on the Hybrid Marketing Rebrand Hybrid Marketing launched in 2015 with a simple goal: to...
Everything the Hybrid Team Learned from MJBizCon 2021
Intro MJBizCon 2021: The 10th Anniversary MJBizCon Exhibitors and Sponsors MJBizCon Attendees MJBizCon Map MJBizCon Sessions and Events MJBizCon After-Parties Final Thoughts on MJBizCon Are you wondering what to...
The Reality of Social Media for Cannabis in 2022 – Don’t Get Your Hopes Up
Intro Social Media What to Focus On What To Expect Don’t sink your hopes, dreams, time, and budget into social media in 2022. It’s 2022, and social media is...
Cannabis Industry: Meet Botani, a Brand 476 Years in the Making.
Intro 3 Key Categories Customization Launch Botani’s products bring consistency and differentiation to brands with their innovative, natural paper products. Who doesn’t want more differentiated products? Who doesn’t need...
Hybrid Marketing Co Kicks Off Its Relationship with Forge Hemp Company, America’s Premier Provider of HHC and Delta 8 Cannabis Products
Denver, CO, November 1, 2021 – Hybrid Marketing Co continues to expand its client base by entering into a multi-faceted marketing service agreement with Forge Hemp Company. Forge Hemp...
Hybrid Marketing Co Earns a Position On Adweek’s Annual Top 75 Fastest Growing Agencies List
Hybrid Marketing Co is excited to announce its inclusion in Adweek’s annual list of the Top 75 Fastest Growing Agencies! You can see the list in the October week...
