Table of Contents

  1. Why Cannabis Legality Affects Marketing
  2. On-Page Cannabis SEO
  3. Off-Page Cannabis SEO
  4. Technical Cannabis SEO
  5. Dispensary (Local SEO)
  6. Google Business Profile
  7. The Takeaway

Is All SEO the Same? When Does Your Cannabis Brand or Dispensary Actually Need SEO?

Are you searching for how SEO can help your cannabis brand or dispensary rise above the competition? Look no further than this blog.

There’s never been a better time to found a cannabis brand. As more and more states legalize cannabis, the market is growing at an unprecedented rate, but rapid growth can create fierce competition.  

So what’s an ambitious brand to do? 

The answer lies in marketing. Having a qualified agency partner on your side can help your brand or dispensary do cannabis SEO marketing right.

Why Cannabis Legality Affects Marketing

Cannabis is quickly becoming legal on a state-by-state basis, but until the federal government gives it the okay, cannabis companies and dispensaries will continue to occupy a marketing gray area. 

Without federal legal status, many major drivers of online ad traffic—particularly Google Ads and Facebook—won’t host the cannabis advertisements your company would conventionally use to reach your audience. 

Instead, search terms are the main driver for new customer traffic, and SEO works to direct searchers where you want them. If you want to thrive, you need SEO, and you need to do it right. Here’s a glimpse of what that looks like.

On-Page Cannabis SEO

The first level of cannabis SEO is the content users encounter when they first visit your site. 

Once they arrive, the content on your page must correspond with their search intent. Keywords, titles, headings, meta descriptions, and everything else must feel relevant and on-target. More than that, your page experience must be user-friendly and easily accessible; a high level of usability will prevent visitors from backtracking to another site. 

Everything must be organized to present a polished, profesional, and SEO driven experience; this includes internal linking and using images with optimization and alt tags. But it can’t feel like you’re rooting for the robots; your content needs to feel organic and exude high levels of expertise, authority, and trust (EAT). More than that, it should be fun to read! A dedicated cannabis SEO agency can help you channel the voice of your brand and entice casual visitors to stick around.

Off-Page Cannabis SEO

There’s more going on in the world of cannabis SEO than meets the eye. In fact, much of the most critical work a cannabis SEO marketing firm can do for you will happen off the page in the form of backlinks.

The online cannabis landscape features a number of weed directories. Sites like Leafly and Weedmaps are where cannabis consumers often go to find local dispensaries and discover cannabis brands. A qualified cannabis SEO agency will help you gain backlinks on these sites and others so your brand can attract meaningful user traffic.

Technical Cannabis SEO

Let’s look further behind the curtain and see how developing a technical cannabis SEO strategy can help your brand grow. As you create your cannabis site, here are some of the technical details we can help you with:

  • Structured data
  • Crawling and indexing
  • XML sitemaps
  • Hreflang
  • Page speed
  • Navigation
  • Site structure
  • Canonical tags
  • 404 pages
  • 301 redirects
Yellow magnifying glass

When you have a cannabis SEO agency to handle all the technical details, you can focus on the quality of your product and the presence of your brand.

Dispensary (Local SEO)

This all sounds good, but what if you’re a local dispensary? Do dispensaries need SEO? In our opinion: Yes! Here’s why:

Red location icon

With the right SEO agency partner, you can turn your online dispensary pages into major drivers for in-person retail traffic.

  • We use research to learn what your competitors are doing so you can outperform them.
  • Since “dispensary near me” is a top search term, we use SEO to help searchers find their way to your dispensary.
  • We use Local Falcon to monitor the coverage area strength of your Google Business Profile listing.
  • We build up location pages to help people in your area discover what your dispensary has to offer.
  • We connect you to the biggest online weed directories so you’re easily searchable. 
  • We create content that answers searchers’ intent.
  • We streamline your website design with UX and UI.
  • We help you create a rewards or loyalty program to keep customers coming back.

Google Business Profile

This tool, formerly known as GMB or Google My Business, is essential to building your cannabis business’ online presence. Here are some ways an SEO cannabis marketing partner can help your profile create real-world results:

  • We handle the optimization of your profile.
  • We manage reviews.
  • We organize photos, name files, and ensure all files are the correct sizes.
  • We use UTMs to track performance. 

Having an experienced partner in cannabis SEO by your side will guarantee that your Google Business Profile remains effective and compliant.

Review Comment illustration with 3 stars in comment bubble

Don't Forget About Bing Places

Last but not least, there’s Bing Places. This Microsoft equivalent of Google Business Profile is used by Yahoo, DuckDuckGo, Ecosia, and many other non-Google Chrome browsers. It’s also used by Bing Maps and Bing-powered voice devices.

Working with your business interests in mind, a good cannabis SEO marketing agency can manage your Bing Places profile just like it manages your Google Business Profile and achieve the same outstanding results.

With Chrome as the internet’s favorite browser, you might wonder how much this functionality matters? While many people prefer Chrome for desktop and mobile searching, Bing is the default voice search engine for Amazon’s wildly popular Amazon Alexa devices, including the Echo family. With a cannabis SEO marketing agency on the case, your brand will be the first to appear when your target customer asks, “Alexa, where the weed at?”

The Takeaway: Why a Cannabis SEO Expert and Cannabis Marketing Agency Matter​

By partnering with an expert SEO cannabis marketing agency, your company will be able to succeed on multiple fronts. Upgrading your content and user experience with the power of SEO will create better business outcomes for both established and pioneering entities in the cannabis industry.

In order for your cannabis business to grow, you need to invest in the tools and experts who can take your work to the next level, helping you reach new customers in the expanding, fast-paced cannabis market. SEO can get you there. And nobody does cannabis SEO like Hybrid!

cannabis computer under magnify glass

Ready to take your cannabis business to the next level? 


“Hands, touching hands Reaching out, touching me, touching you…”