Podcast: Ugh! This Industry! A podcast for the cannabis industry

Ugh! This Industry! is a cannabis marketing podcast from Hybrid Marketing Co., hosted by Matt Gillespie, Vice President of Creative, and Tyler Jacobson, Vice President of Marketing. Matt and Tyler bring two decades of combined cannabis industry experience to the marketing problems dispensaries and cannabis brands deal with every week, like advertising under state compliance rules, showing up in local search, standing out on a crowded dispensary shelf and building a brand budtenders want to recommend.

Each episode gives dispensary owners and cannabis brand marketers tips they can put to work right away, pulled from campaigns Matt and Tyler have run and the mistakes they’ve watched the industry repeat. If you run a dispensary or market a cannabis brand, this show is for you.

Marketing your dispensary for Green Wednesday, Black Friday and beyond – Part 3

In this three-part series of Ugh! This Industry!, Matt Gillespie and Tyler Jacobson of Hybrid Marketing Co. break down how to market your dispensary for Green Wednesday, Black Friday and the rest of the holiday buying season. Green Wednesday has grown into one of the biggest sales days of the year for cannabis retail, and […]

Marketing your dispensary for Green Wednesday, Black Friday and beyond – Part 2

Marketing your dispensary for Green Wednesday, Black Friday and beyond – Part I

The 10 Marketing Blind Spots Holding Cannabis Brands Back

In this bonus episode of Hybrid Office Hours, the Hybrid team breaks down the most common marketing blind spots they see across the cannabis industry, from dispensaries to B2B and ancillary brands. Drawing on years of firsthand experience, this conversation outlines why many cannabis marketing strategies fail to deliver results and what brands should rethink […]

Why Your Business Website Matters in 2026: B2B vs B2C Digital Strategy

What’s the real purpose of a website in 2024? In this episode of Hybrid Marketing’s Office Hours, Tyler Jacobson, Matt Gillespie, and Aaron Rosenbluth tackle a question most marketers avoid: when was the last time you actually visited your favorite brand’s website? Starting with frozen pizza brands and ending with strategic insights for cannabis businesses, […]

Are you a brand or just a logo?

In this Office Hours Live session, the Hybrid Marketing Co. team explores one of the most common misconceptions in branding: the difference between having a logo and building a true brand. Tyler Jacobson, Aaron Rosenbluth, and Matt Gillespie unpack why a logo is just the tip of the iceberg, while a brand encompasses everything beneath […]

Why Cannabis Brands and Dispensaries Need to Become ‘Love Brands’

In this must-listen episode, the Hybrid Marketing Co. team explores what truly sets love brands apart—and why this distinction could be the difference between growth and irrelevance in the cannabis space. Whether you’re a dispensary owner or brand marketer, you’ll gain powerful insights into creating lasting emotional connections with your customers. What You’ll Learn: What […]

Entering the Cannabis Beverage Market with Walter Apodaca of PotShot & Vessl

Hybrid Marketing Co. Vice President of Strategy, Jenny Lamboy, and Vessl founder and CEO, Walter Apodaca, discuss the early success of PotShot and how Walter made the leap from the traditional beverage market into building a cannabis beverage brand PotShot.

How a Texas hemp beverage brand fought back against a possible hemp THC ban with guest Joel Canada, CRO at Bayou City Hemp

Hybrid Marketing Co. Vice President of Strategy, Jenny Lamboy, and Bayou City Hemp Co. and co-founder of Howdy THC beverage CRO, Joel Canada, discuss the recent veto of Texas Senate bill 3 and House bill 28, which could have banned all hemp THC beverages in Texas. Learn what effort went into overcoming these bills, the […]

Live from MJUpacked: Transforming the Customer Experience Through AI and LLMs

Conference session from MJ Unpacked St. Louis ’24. Explore how retailers and brands are using AI-driven personalization and large language models (LLMs) to enhance customer experiences and scale marketing efforts. Gain insights into the latest tools and techniques, learn how to implement AI-driven personalization in a retail environment, and discover how LLMs can streamline content […]