Podcast: Ugh! This Industry! A podcast for the cannabis industry

Ugh! This Industry! is a cannabis marketing podcast from Hybrid Marketing Co., hosted by Matt Gillespie, Vice President of Creative, and Tyler Jacobson, Vice President of Marketing. Matt and Tyler bring two decades of combined cannabis industry experience to the marketing problems dispensaries and cannabis brands deal with every week, like advertising under state compliance rules, showing up in local search, standing out on a crowded dispensary shelf and building a brand budtenders want to recommend.

Each episode gives dispensary owners and cannabis brand marketers tips they can put to work right away, pulled from campaigns Matt and Tyler have run and the mistakes they’ve watched the industry repeat. If you run a dispensary or market a cannabis brand, this show is for you.

Trademarking in the Cannabis Space: Safeguard Your Brand as the Industry Grows

In the cannabis industry (or any industry), trademarks are your first defense against copycats and confusion. A distinctive brand identity ensures consumers know who you are while laying the groundwork for geographic expansion, customer loyalty, and potential acquisitions. Generic names or overly familiar symbols (ahem, bud leaves) may seem appealing, but they’re nearly impossible to […]

Crafting Success: Business Models Shaping the Cannabis and Hemp Beverage Market

The ever-evolving cannabis and hemp beverage space is witnessing a shift driven by pioneering strategies from industry frontrunners. Our most recent webinar, hosted by our Director of Strategy, Jen Lamboy, explored the business models setting the stage for this new era in cannabis beverages with the industry heavyweights leading the way. Benjamin Kennedy, CEO of […]

Under The Influence: Using Influencers to Drive Cannabis Brand Success

Successfully using influencers can be as challenging as running an ultramarathon. This episode tackles the subject, focusing on strategies to increase brand reach and authenticity. Hosted by Jen Lamboy, Hybrid Marketing Co. Director of Strategy, the session pools insights from a trio of industry experts: Lauren Mundell, founder of cannabis influencer marketing agency Hi-Curious; Aaron […]

6 Tips For Crafting Your Cannabis Lifestyle Brand to Captivate & Connect

Hybrid Marketing Co‘s Director of Strategy, Jen Lamboy, recently hosted a webinar on creating authentic and captivating cannabis lifestyle brands. The webinar featured Luna Stower from iSpire and Crystal Miliken from Cookies. They emphasized the importance of deep community engagement, noting that authentic engagement is the heart of brand longevity. Building a brand identity goes […]

Cannabis Rescheduling: What It May Mean For 280E and the Industry’s Future.

In this episode, Jen Lamboy, VP of Strategy, and Amber Littlejohn, Counsel at Ice Miller, explore the potential rescheduling of cannabis at the federal level. The discussion focuses on the implications for the cannabis industry, especially how this shift could affect the notorious 280E tax codes that have long been a financial obstacle for cannabis […]

MJ Unpacked Panel: Native E-Commerce & Unique AI Approaches

Taken from the conference session at MJ Unpacked Detroit, Oct. 10-12, 2023, at the MotorCity Casino Hotel. This panel, hosted by Hybrid Marketing Co.’s VP of Strategy, Jen Lamboy, features expert commentary from Native Roots Cannabis Company Chief Sales Officer, Denise De Nardi, Ajoya Brands CEO, Joey Gindi, and Dispense’s Business Development Manager, Jeremy Johnson.

The Green Evolution: Elevating Cannabis Through ESG

In this episode of “The Cult” hosted by Jen Lamboy, VP of Strategy at Hybrid Marketing Co., features Geoff Trotter, CEO of Regennabis, and Tai Duncan, VP of Corporate Social Responsibility at Cresco Labs. The episode focuses on the importance of Environmental, Social, and Governance (ESG) initiatives in the cannabis industry. The panel discusses the […]

Everything You Wanted to Know About Terpenes with Curt Robbins

In this episode, host Jen Lamboy of Hybrid Marketing Co. and Curt Robbins, a cannabis education expert from Higher Learning LV, unravel the complexities and evolving conversations around terpenes in the cannabis industry. This episode isn’t just a technical discussion; it’s a journey through the intersection of science, marketing, and consumer education in the cannabis […]

AI and The New Era of Human Interaction In the Cannabis Industry

In this episode of The Cult, we explore the profound ways in which technology is reshaping our communication and social interactions within the cannabis industry. Hybrid Marketing Co.’s Director of Content, Aaron Rosenbluth, and Ajoya Brand’s CEO, Joey Gindi, trace the evolution of communication from traditional methods to today’s digital platforms. They examine the impact […]

Building a Scalable Cannabis Business: Your Essential Tech Toolkit

Join us for an enlightening discussion on the intersection of technology and the burgeoning cannabis industry. Hosted by Jen Lamboy, the Director of Strategy at Hybrid Marketing Co., this episode delves deep into the essential tech toolkit required to build and scale a successful cannabis business. With insights from industry experts like Eric Mercado of […]