Podcast: Ugh! This Industry! A podcast for the cannabis industry

Ugh! This Industry! is a cannabis marketing podcast from Hybrid Marketing Co., hosted by Matt Gillespie, Vice President of Creative, and Tyler Jacobson, Vice President of Marketing. Matt and Tyler bring two decades of combined cannabis industry experience to the marketing problems dispensaries and cannabis brands deal with every week, like advertising under state compliance rules, showing up in local search, standing out on a crowded dispensary shelf and building a brand budtenders want to recommend.

Each episode gives dispensary owners and cannabis brand marketers tips they can put to work right away, pulled from campaigns Matt and Tyler have run and the mistakes they’ve watched the industry repeat. If you run a dispensary or market a cannabis brand, this show is for you.

Cannabis Visibility 101: Creating and Maintaining Awareness

In this special episode of “The Cult,” we delve into “Cannabis Brand Visibility 101: Strategies for Creating and Sustaining Brand Awareness.” Tailored for entrepreneurs and marketers in the cannabis industry, this episode features industry experts Jen Lamboy, VP of Strategy at Hybrid Marketing Co., Peter Vogel, Co-Founder and CEO of Leafwire, and Raquel Hochroth, VP […]

The Million Dollar Search: “Dispensary Near Me”

In this enlightening episode, experts from the cannabis marketing world discuss the transformative potential of search engine optimization (SEO). Jen Lamboy of Hybrid Marketing Co. introduces the significance of the phrase “dispensary near me” and its potential to revolutionize businesses in the cannabis sector. Jeremy Johnson from Dispense highlights the growing relevance of online sales […]

The Rise and Future of Cannabis Beverages with Diana Eberlein of the Cannabis Beverage Association

In the latest episode of our podcast, we dive deep into the bubbling world of cannabis beverages. With its legal presence expanding across 16 markets, including Minnesota, Florida, and Texas, the cannabis beverage industry is making waves. Our guest, Diana Eberlein, the current president of the Cannabis Beverage Association, sheds light on the rapid growth […]

The Business of Cannabis Consumption Lounges with Sara Stewart of Ritual Cannabis

In the latest episode of our podcast, we dive deep into the budding world of cannabis consumption lounges with Sarah Stewart, a pioneer and leading expert in the space. Sarah has been at the forefront of this industry, managing two of the first consumption lounges in the country. Now, as the co-founder and president of […]

Security in the Cannabis Industry with Tony Gallo of Sapphire Risk Advisory Group

In the latest episode, Jen Lamboy, VP of Strategy at Hybrid Marketing Co., dives deep into the pressing concerns surrounding security in the cannabis industry. With dispensaries facing shutdowns and security breaches becoming more common, Jen invites Tony Gallo, the “OG of cannabis security” and Managing Partner at Sapphire Risk Advisory Group, to shed light […]

NY Cannabis Legalization with Jeffrey Hoffman, a New York City attorney known as The 420Jurist

The podcast features a conversation between Jen Lamboy, VP of Strategy at Hybrid Marketing Co., and Jeffrey Hoffman, a New York City attorney known as The 420Jurist. They discuss the current state of the cannabis industry in New York, focusing on the transition from illicit to legal markets, the role of legacy operators, and the […]

The Steps for Industry Domination: Dispensary Edition Part 2 with Peter D’Agostino of Tenax Strategies

Hybrid Marketing Co’s VP of Strategy, Jen Lamboy, was recently joined by the expert cannabis consultants from Tenax Strategies for a two-part webinar outlining the critical steps every dispensary brand needs to take to dominate their space and ensure long-term success. Part two of the series focused on building awareness and overcoming challenges during the […]

The Steps for Industry Domination: Dispensary Edition Part 1 with Greg D’Agostino of Tenax Strategies

Hybrid Marketing Co’s Director of Strategy, Jen Lamboy, was recently joined by the expert cannabis consultants from Tenax Strategies for a two-part webinar outlining the critical steps every dispensary brand needs to take to dominate their space and ensure long-term success. Part One of the series focuses on building a solid foundation for market domination, […]

Grit to Growth: The Key to Longevity In Cannabis and Hemp with Kim Sanchez Rael of Azuca & Aaron J Furman of Control Union, Certification Responsible Hemp Standards

Guests:Kim Sanchez RaelCo-Founder and CEO of Azuca Aaron J FurmanProgram Director, Control Union, Certification Responsible Hemp Standards In this episode, we bring you insights from a riveting discussion between industry leaders Kim Rael and Aaron Furman, who share their experiences navigating the challenges and opportunities in this burgeoning field. From the importance of innovation and […]