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Category: Cannabis Industry

Marijuana Leaf Branding on different cannabis packages

The Rise of Premium Brands: Thriving in the Growing Cannabis Industry

Table of Contents Premium brands can rule the cannabis market by crafting a distinct identity that resonates with consumers. Countless cannabis brands struggle to set themselves apart. Premium branding...

August 9, 2025
Cannabis Business People at Event

Choose Wisely: Cannabis Events Tailored to Your Target Audience and Goals

Table of Contents Navigate Cannabis Events with Precision and Purpose to Maximize Your Impact. Participating in cannabis industry events is more than just about being present; it’s about making...

July 31, 2025
Baby Boomers and Gen Z looking at Cannabis Artwork

Who’s Really Buying Cannabis in 2025? (Spoiler: It’s Not Who You Think)

Table of Contents Women now outpace men in cannabis consumption, Gen Z is trading alcohol for THC, and seniors are embracing the plant for discomfort and sleep. The days...

July 21, 2025
Cannabis trade show with marijuana vape products on display and attendees browsing in the background.

The Top Cannabis Trade Shows & Conventions to Attend in 2025

Table of Contents The crucial cannabis industry events to attend in 2025 for networking, deal-making, and staying ahead. Staying ahead in the cannabis industry means being in the right...

March 11, 2025
hand putting another trophy on trophy shelf

The Best Cannabis Marketing Agencies

The Best Cannabis Marketing Agencies Colorado got the ball rolling on legal cannabis back in 2012, and as of 2025, 24 states and Washington, D.C. have followed suit, letting...

February 5, 2025
Map of United States of America with pins in states over cannabis plants

Cannabis Marketing Guidelines by State

Table of Contents Everything you need to know about advertising for cannabis across the country. With shifting rules that differ dramatically from state to state, it’s challenging to understand...

January 29, 2025

Your Dispensary Needs a Customer Service Culture From the Start

Intro The Importance of a Customer Service Culture in Dispensaries Best Practices for Dispensary Customer Service How to Boost Google Reviews with Outstanding Service Staff Training for Exceptional Service...

October 23, 2024
cannabis flower buds coming out of laptop

The Ultimate Cannabis Dispensary Marketing Tech Stack To Elevate Your Game

An ideal tech stack for cannabis dispensaries includes a responsive POS system (like LeafLogix, Dutchie POS, or Cova), dynamic cannabis e-commerce platforms (like Dutchie, I Heart Jane, or Treez),...

June 21, 2024
Cannabis Joints & Cannabis Flower Buds in a pattern

The Great Divide: Preparing for Federal Legalization or Facing Closure?

Table of Contents Recent legislation suggests that federal cannabis legalization is closer than ever before, but only those with a solid plan stand to benefit. Key Takeaways: Colorado’s legalization...

May 9, 2024
Cannabis B2B Business Owners Networking at Event

Building Your B2B Cannabis Empire: A Guide to Lead Generation Mastery

Table of Contents Master B2B cannabis lead generation. Explore pitfalls and learn smart strategies for building a thriving cannabis business. You must master the art of lead generation to...

November 6, 2023
group of friends enjoying cannabis

Debunking Myths: Do Cannabis Consumers Really Seek Education?

Table of Contents To understand the diverse motivations of today’s cannabis consumers, the industry must move away from tired stereotypes. Challenging the stereotype of the cannabis consumer as a...

September 19, 2023
Cannabis Social Media Marketing

Riding the Wave: Navigating the 2024 Cannabis Social Media Landscape

Table of Contents Find your brand’s high point in the static of cannabis social media. In cannabis social media marketing, adaptability is key. While once challenging, new opportunities are...

July 26, 2023
Two Budtenders at dispensaries

Budtender ROI: Investing in Your Front-Line Staff Matters

Table of Contents Unleash the Potential of Your Cannabis Dispensary’s Most Valuable Asset Your budtenders are more than just salespeople—they’re your brand ambassadors, product experts, and the trusted guides...

July 13, 2023
Cannabis Piggy bank

Mastering the Revenue Surplus Game: When to Invest and When to Save

Table of Contents Learn strategic insights on investment, savings, stakeholder interests, and business growth for long-term success. Delve into essential financial strategies for the cannabis industry. Key points include...

June 27, 2023
Storm in the background of a cannabis field

Can Cannabis Weather the Storm? Is the Industry Recession-Proof?

Explore the future of the cannabis industry as it faces potential economic challenges. Is the cannabis industry truly recession-proof? Dive deep into our exploration, assessing the industry’s distinct hurdles,...

June 14, 2023
Hand holding phone showing emails

6 Dynamite Techniques to Grow Your Cannabis Business’ Email List

6 Tips to Grow Your Cannabis Email List Those of us in the cannabis industry know that the tools and tactics available to us are limited. When, where, and...

April 30, 2023
woman sitting on chair with laptop in her lap

Ultimate Cannabis Long-Form Content Ideabook

7 Cannabis Long-Form Content Ideas For cannabis dispensaries, content is the name of the game. You need to have a lot of it, it needs to be consistent, and...

March 20, 2023
People on Mobile phones with social media lcons floating

Don’t Rely On Social Media to Connect With Cannabis Consumers

Table of Contents The cannabis industry still prioritizes social media marketing. But should it? The reasons to stay or go might surprise you. Like most people, the cannabis industry...

October 25, 2022
Jane vs Dutchie

Jane vs. Dutchie: The Battle for Dispensary Menu Domination

Intro Background General Overview Comparison Integrations Loyalty Payment Processing Fleet Management What Jane Offers What Dutchie Offers Other Challengers Summary How do you choose between Jane and Dutchie? First,...

July 18, 2022
Meet Botani - 3 cananbis joints wrapped in Botani rolling paper on a yellow ashtray

Cannabis Industry: Meet Botani, a Brand 476 Years in the Making.

Intro 3 Key Categories Customization Launch Botani’s products bring consistency and differentiation to brands with their innovative, natural paper products. Who doesn’t want more differentiated products? Who doesn’t need...

February 10, 2022
Forge Hemp CBD Topical Products

Hybrid Marketing Co Kicks Off Its Relationship with Forge Hemp Company, America’s Premier Provider of HHC and Delta 8 Cannabis Products

Denver, CO, November 1, 2021 – Hybrid Marketing Co continues to expand its client base by entering into a multi-faceted marketing service agreement with Forge Hemp Company. Forge Hemp...

October 29, 2021
RMDY logo overlay on maryland dispensary

Remedy Partners With Hybrid Marketing Co.

Denver, CO, July 1, 2021 – Hybrid Marketing Co. is pleased to welcome Remedy Medical Dispensary into its family of cannabis-related businesses. Remedy, located in Columbia, MD, is Maryland’s...

July 1, 2021

Four States Legalized Recreational Marijuana in November – Here’s What That Means for the Cannabis Industry

Voters in New Jersey, Arizona, South Dakota, and Montana legalized recreational cannabis during November’s election. So, what comes next? Last month, Americans in four states voted to legalize adult-use...

December 21, 2020

Interior Design Can Be The Difference Between Dispensary Success and Failure

Intro Things Are Changing The Importance of Interiors Conclusion My first Colorado dispensary experience wasn’t positive – or comfortable. Let me explain. Colorado’s legal recreational cannabis sales started on January...

September 10, 2020
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Hubspot Platinum Solutions Partner Program
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209 Kalamath St. #13, Denver,CO

720.802.1120

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