Table of Contents

  1. Intro
  2. Getting the Best of MJBizCon as an Attendee
  3. Maximizing Your Experience as an Exhibitor
  4. Setting and Meeting Your Event Goals for all Attendees
  5. MJBizCon Follow-Up Strategies

How to Make an Impact at MJBizCon 2022

Are you ready to make an impact at MJBizCon 2022? We’re here to help with this blog.

MJBizCon is the best opportunity for cannabis business owners, brand managers, marketing folks, and all other denizens of the weed world to gather, connect, build awareness, and lay the foundation for a successful year.

Plus, there are unforgettable parties—but you don’t need our help with that.

Whether you’re a seasoned attendee or a first-timer looking forward to your first cannabis Las Vegas adventure, making the most of the conference can be an overwhelming prospect. 

Hybrid is here to help with the lessons we’ve learned throughout our years of attending MJBizCon, so you can maximize your time without feeling overwhelmed.

Getting the Best of MJBizCon as an Attendee

Most MJBizCon visitors are attendees rather than presenters or vendors, which sounds relatively straightforward. After all, you’re there to walk the halls, follow instincts, and have a good time—it seems easy! 

But if you’re ready to level up your MJBizCon experience, there are several vital steps to achieve networking success.

A successful MJBizCon attendee experience starts in the lead-up to the conference.

Take time to compile a list of goals to decide what you want to accomplish at MJBizCon. Understanding your plans for the conference will enable you to determine the steps you need to take to meet them.

Are you interested primarily in education? Then, explore the panels and events to find the must-attend sessions most suited to your interests. 

Getting a start in the business? Dig into the new-to-industry highlight to figure out where to start. 

Or perhaps you’re most interested in networking, so it’s essential to sign up for as many networking events and meet and greets as you can find.

Once you get to the conference, it’s time to leave your mark. 

Clarity and preparedness will go a long way in helping you level up. Stick to your plans, but be flexible with your schedule. 

For example, if you have a panel to attend but are immersed in a fascinating conversation with a potential connection, it’s good to have a reunion plan sketched out. 

Then, with business cards in your pocket and good walking shoes on your feet, you’ll be ready to take MJBizCon by storm.

One last pro-tip—download the app! This official show plan is a must-have with real-time maps, a complete list of events, and an interactive floor plan.

MJBizCon logo

Maximizing Your MJBizCon Experience as an Exhibitor

If you’re a cannabis brand worth your salt, you know that attending MJBizCon is an excellent way to show the industry you mean business. The conference is a place for growers, processors, B2C brands, and folks from all corners of the cannabis world to share expertise and connect.

Just like attendees, your brand must articulate your goals as exhibitors before you begin to prepare for the conference. 

What message do you want to send fellow attendees? Are you there to discover collaborators, introduce your product to the marketplace, or build your brand’s reputation with an impactful booth presentation? 

Answering these questions will help you set expectations and plan the tone of your conference presence accordingly. 

If you’re interested in networking with new customers or potential employees, make that goal explicit in your booth description. 

Setting up a scheduling widget on your website is a great way to ensure your calendar is full. If your primary goal at MJBizCon is to establish your brand’s presence, get your ducks in a row with a well-thought-out physical space and the educational materials to match. Write those white papers, prepare those fact sheets, and work on your elevator pitch to ensure you’re ready to hit the ground running.

Last but not least, whatever your goal in attending, you’ll do your best if more people know you’ll be there! 

In the lead-up to MJBizCon, spread the word about your planned exhibition through digital and print ads in professional cannabis publications and website content like blogs. 

Letting people know that you’ll be attending and sharing a sneak peek of the value your brand has to offer will help ensure your meetings are booked out before the conference starts.

SETTING AND MEETING YOUR EVENT GOALS FOR ALL MJBIZCON ATTENDEES

If you’re building your brand and here to network, take some time to investigate the list of exhibitors, panelists, and other featured attendees who might serve as potential partners. 

Identifying the leaders in your field who are the most likely to be interested in connecting will save you a lot of time and effort once you arrive.

Curating a list of the cannabis professionals you most want to meet means you’ll be ready to strike when the iron is hot. Know who you want to talk to, what you want to speak to them about, and where you’ll find them. Is it worth standing in line after that panelist talk, or can you catch your target later at their booth? Then, you’ll be prepared to make the right call with some advanced research.

Once you’ve built your list, it’s time to book those meetings. 

Everyone’s schedules fill quickly, so it’s worth getting in touch well before the event to make sure you can connect.

Email potential connections to let them know you’ll be at MJBizCon and would love to meet, identifying a target list of contacts to market to as you build your brand or make the connections you need to advance your career. 

Something as simple as editing your email signature with an MJBizCon-specific signoff can help potential contacts get in touch.

If you’re an attendee, let them know you’ll be at MJBizCon and open to meetings, including a scheduling link to get the ball rolling. If you’re an exhibitor, include your booth location or presentation schedule to let contacts know where they can find you.

MJBizCon Follow-Up Strategies

You did it! You survived MJBizCon.

But now that you’re home, what’s the best way to follow up with all those new contacts?

Because MJBizCon can be overwhelming, we recommend you get in touch immediately to thank your new contacts for the conversation. If you made plans for future collaboration, call them out so you can get moving. 

If not, a follow-up email can turn a social connection into a business relationship by calling out a specific need your new contact identified during your MJBizCon conversation and offering solutions only you can provide.

Whether you’re an attendee, an exhibitor, or a panelist, attending MJBizCon can be as overwhelming as it is exciting. 

We hope our hard-earned tips help set you up for success! And if you’re attending MJBizCon this year, stop by and say hi. The Hybrid team will be there, and we can’t wait to meet you.

READY TO GET STARTED?

“Hands, touching hands Reaching out, touching me, touching you…”