We’re pleased to announce that after three years as a Hubspot Solution Partner, Hybrid Marketing Co has achieved Platinum partner status!

 

Achieving Platinum Partner status is a significant milestone for our agency. The designation demonstrates our commitment to the inbound marketing methodology and shows clients they’ve selected a vetted and trusted marketing partner.

“We built our agency around the concept of value exchange. On behalf of our clients, we offer valuable content and ideas. In return, their leads, customers, and evangelists proactively engage with their business and brand. Our newly won Platinum partner status with Hubspot signifies the success of our approach,” explained Hybrid CEO Greg Peters. 

With less than 10% of all Hubspot Solutions Partners attaining Platinum status, the achievement cements our position as an elite agency within the competitive world of inbound marketing.

person holding award

 

“We are excited to see Hybrid Marketing Co reach another level within the HubSpot Partner Program. Their deep experience in helping companies drive sales growth paired with HubSpot’s platform for developing and executing inbound strategies makes them very attractive for any business looking to grow,” said Kevin Dyess, HubSpot Channel, Account Manager. 

 

What is a Hubspot Platinum Partner?

It’s not easy to become a HubSpot Partner, let alone a HubSpot Platinum Partner. The designation takes years of proven inbound marketing expertise and an unparalleled understanding of the HubSpot platform and its range of marketing, sales, support, and CRM tools. 

Ascending the ranks past Provider status, through Gold status, to become a Platinum partner is the mark of an agency with mature marketing engines that work for themselves and their clients. 

So much so that MRR (monthly recurring revenue) metrics unlock new resources. As a Platinum partner, we can adjust setup fees, access an expanded resource library, get prioritized one-on-one technical support; we can join HubSpot’s advisor’s council, and more.

 

What is inbound marketing?

According to HubSpot, “Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.”

Our Inbound Marketing work starts with your customer personas. 

We base personas on your best customers today. We also base them on the untapped marketing potential you know exists but that you haven’t been able to access.  

With personas developed, we use your team and our research to identify topics and content styles most likely to win consideration and MQLs (Market Qualified Leads). We market the created content organically, through paid ads, or earned through PR hits in the places where our personas hang out digitally. 

As your share of voice, influence, and trust within an industry grow, your list of leads and close rates should grow, too. Using HubSpot’s in-depth reporting tools (which can easily integrate with your website and social media), we can chart your growth and offer data-driven predictions. 

Inbound marketing relies on multiple communication channels, including social media, organic and paid search, email marketing, in-person engagements, and more, to create a marketing engine capable of producing an abundance of leads. It also helps increase your business development teams’ bandwidth.

 

How do you get started with inbound marketing?

above view of desk with computer, markers and marketing book

Most businesses already create inbound marketing content without realizing it. 

Are you blogging to grow your visibility in search? Does your cannabis brand or dispensary publish on social media? These are all inbound marketing actions.

Still, without the larger framework of persona development or the reporting to justify your next inbound marketing tactic, these actions will probably fail to produce the desired results.

We can remove the guesswork out of inbound marketing and optimize your content and communications to extract the most significant returns.

 

 

What makes Hybrid different from other cannabis marketing agencies?

Hybrid Marketing Co is obsessively focused on your business objectives. 

We’re passionate marketers, and we want to help you achieve your goals. We also want to help you positively impact the lives of your customers and your employees. 

We’ll learn where you are today and where you want to be tomorrow. Let’s create award-winning work together. 

Get in touch; let’s do great work together.